The look of luxe

Just in time for the holidays, SM brings exciting international labels for the modern woman of style.

Chic and sophisticated dresses from Max and Cleo and BCBGeneration capture the look of luxe, making you stand out as you navigate the holiday party circuit.

Max and Cleo belongs to Max Azria’s portfolio of 15 brands, and is a line from the house of BCBG, which stands for the French phrase bon chic, bon genre. Known for clothes with a formal flair, Max and Cleo’s collection includes stylish modern dresses with feminine details like cinched waists, shoulder baring cuts, ruching, tiers, and minimal embellishments like delicate beads and sequins.

BCBGeneration, another Max Azria creation, on the other hand has trendy and versatile items that can go casual or dressy. Create an exciting new standard of holiday elegance with clothes from Max and Cleo and BCBGeneration, which are available at the Ladies Wear/Boutique Department of SM Makati, SM Ortigas, and SM Mall of Asia.