Be the apple of everyone’s eye

When Gwyneth Paltrow named her daughter Apple, the news garnered as much column space as more pressing news such as the Iraqi war. Everyone expected the sophisticated Mrs. Paltrow-Martin to bestow her kid with some annoyingly obscure tag such as Phinnaeus.

Whatever stir Gwyneth caused with her ordinary choice of moniker for her heiress, she certainly left the word "apple" rolling in everyone’s mouth. However, that’s not the only apple that causing a commotion in trend-aggressive capitals around the world.

DKNY brings us the delicious scent of freshly picked apples in Be Delicious. With versions for every Adam and Eve, the sleek silver case is clever and fight enough to fool a trendy but unwitting aunt into placing it on the coffee table as décor. The packaging comes encased in a spare and organic brown box that mimics real apple boxes – truly aimed to charm.

Now let’s talk about the scent. Apples are a funny bunch. They ironically represent both innocence (think teacher’s pet) or mischief (that Garden of Eden delilah), and have always been the symbol of ultimate temptation. It’s also an easy scent to work with, given its clean and crisp notes. When ripe, it emits an intoxicating yet light fragrance that transports you to gentler times while inspiring more ambitious exploits.

For women, the green liquid found in the bottom of the silver apple topper that comes with each fragrance bursts with an exclusive apple note. Experience an energetic blend of cucumber, grapefruit and magnolia, with hints of tuberose combined with white muguet, rose and violet. The woody scents of sandalwood, blonde woods and white amber enhance this wickedly sensual fragrance.

The amber liquid of Be Delicious for men is teeming with the tonic fragrance of apples and, surprisingly enough, coffee. Think of a lazy day in a café where the scents of a crisp apple tart and freshly brewed coffee mingle to create an enticing yet never overpowering scent. Delicious.

DKNY was founded in 1989 by fashion empress Donna Karan. She added just a dash of haute to streetwear, inspired by the runway of the world, otherwise known as the streets of Manhattan. Her designs translate to any urban dweller as the "ultimate uniform." Meaning, being fight every day without the stylist and the fuss!

At first glance, you might think this fragrance exudes a country vibe, given that it’s inspired by the stuff of orchards. But its Pollyanna ties end there. The scent and the packaging echo a sophisticated era of ease and sensuality that is hardly Kansas.

Like Apple Martin, DKNY’s Be Delicious will surely be on every hot VIP list for years to come.

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Available at all Rustan’s Department Stores in Makati, Shangri-La Plaza Mall, Gateway, Robinsons Place, Alabang, and Cebu.