Awake with beauty from a grain of rice
February 6, 2005 | 12:00am
Rice is probably one of nature’s most important grains. For Filipinos, it’s a diet staple. However, for the Japanese, rice is considered a source of wisdom from their ancestors. The Japanese do a good job of maximizing its use in everyday life since they produce rice wine or use it in hot baths. This carbo-loaded grain also has the power to moisturize the skin, especially when it’s stressed.
When women hit their 40s, they start to experience wrinkles, crows’ feet, discoloration, dullness and sagging skin in earnest. All these are triggered by a phenomenon called stress aging, which makes women look older than they actually are.
To fight stress aging, Japanese skincare brand Awake formulated Skin Renovation Firm Advantage, a luxurious anti-aging cream that promotes firmness. By providing moisturizing and anti-aging benefits, the skin’s youthful glow is restored after continuous and long-term use.
Skin Renovation Firm Advantage is formulated with "rice energy" extract, an exclusive ingredient developed after 12 years of research in complex fermentation technology. The amazing thing about this rice extract is that it is a potent molecule with a unique power to improve the skin’s texture. It boosts ceramide production, creating supple skin.
There is a new finding that a decrease in ceramide increases stress aging tremendously. The skin’s barrier function works in two ways: it helps retain moisture and maintains skin’s health. If the skin lacks ceramide and decreases its ability to protect itself from external stresses, the skin will age faster.
Awake’s Firm Advantage recovers the skin’s ceramide-production ability. It then repairs the epidermis, which will result in denser and firmer skin.
Kosé brand manager Reiko Ishizawa says, "The Japanese are very comfortable in using natural ingredients and this is why we feel a certain intimacy with rice. The main ingredient of Firm Advantage is the rice power extract. It boosts the skin’s ability to generate ceramide. It also restores the skin’s barrier function and enhances its ability to retain moisture."
He adds, "The Kosé scientific team started collaboration with Japan’s most renowned sake brewer, Yushin-Brewer Company, to research the fermentation process of rice (which is done in sake products). After six years of testing, the team along with the sake brewer developed a 90-day bio-fermentation process."
Thus, rice becomes a beneficial substance especially for the skin.
The Skin Renovation Firm Advantage also makes use of banaba extract and hydrolyzed yeast extract. Banaba extract, which comes from the leaves, is an effective anti-oxidant and cell-revitalizer. It also protects epidermal cells from damage. Both ingredients improve the epidermal cells’ ability to regenerate normally.
By utilizing natural extracts from rice, banaba leaves and yeast, Skin Renovation Firm Advantage has a long-lasting effect inside and outside the skin.
This cream should be the last step of your evening skincare routine. When you apply a pearl-size amount with the little spatula on your fingertip, massage the thick cream on your face. You will notice that it blends right into your skin and doesn’t leave an oily, sticky feeling. Even when you wash your face the next morning, the skin still feels moist and soft, as if a protective barrier is shielding your skin.
"The rice power extract is the only cosmetic ingredient that was recognized to bring complete relief from dryness," says Ishizawa. "Moisture retention increases by 40 percent in just one hour after application and by 54 percent within four weeks of application."
There are things in life we take for granted like a tiny grain of rice. But generations of Japanese can’t be wrong. Back in the day when they would bathe in rice-water or water with rice bran to moisturize and restore youthfulness, obviously, they were onto something. – Rebecca C. Rodriguez
Awake’s Skin Renovation Firm Advantage is available at Rustan’s Department Stores.
When women hit their 40s, they start to experience wrinkles, crows’ feet, discoloration, dullness and sagging skin in earnest. All these are triggered by a phenomenon called stress aging, which makes women look older than they actually are.
To fight stress aging, Japanese skincare brand Awake formulated Skin Renovation Firm Advantage, a luxurious anti-aging cream that promotes firmness. By providing moisturizing and anti-aging benefits, the skin’s youthful glow is restored after continuous and long-term use.
Skin Renovation Firm Advantage is formulated with "rice energy" extract, an exclusive ingredient developed after 12 years of research in complex fermentation technology. The amazing thing about this rice extract is that it is a potent molecule with a unique power to improve the skin’s texture. It boosts ceramide production, creating supple skin.
There is a new finding that a decrease in ceramide increases stress aging tremendously. The skin’s barrier function works in two ways: it helps retain moisture and maintains skin’s health. If the skin lacks ceramide and decreases its ability to protect itself from external stresses, the skin will age faster.
Awake’s Firm Advantage recovers the skin’s ceramide-production ability. It then repairs the epidermis, which will result in denser and firmer skin.
Kosé brand manager Reiko Ishizawa says, "The Japanese are very comfortable in using natural ingredients and this is why we feel a certain intimacy with rice. The main ingredient of Firm Advantage is the rice power extract. It boosts the skin’s ability to generate ceramide. It also restores the skin’s barrier function and enhances its ability to retain moisture."
He adds, "The Kosé scientific team started collaboration with Japan’s most renowned sake brewer, Yushin-Brewer Company, to research the fermentation process of rice (which is done in sake products). After six years of testing, the team along with the sake brewer developed a 90-day bio-fermentation process."
Thus, rice becomes a beneficial substance especially for the skin.
The Skin Renovation Firm Advantage also makes use of banaba extract and hydrolyzed yeast extract. Banaba extract, which comes from the leaves, is an effective anti-oxidant and cell-revitalizer. It also protects epidermal cells from damage. Both ingredients improve the epidermal cells’ ability to regenerate normally.
By utilizing natural extracts from rice, banaba leaves and yeast, Skin Renovation Firm Advantage has a long-lasting effect inside and outside the skin.
This cream should be the last step of your evening skincare routine. When you apply a pearl-size amount with the little spatula on your fingertip, massage the thick cream on your face. You will notice that it blends right into your skin and doesn’t leave an oily, sticky feeling. Even when you wash your face the next morning, the skin still feels moist and soft, as if a protective barrier is shielding your skin.
"The rice power extract is the only cosmetic ingredient that was recognized to bring complete relief from dryness," says Ishizawa. "Moisture retention increases by 40 percent in just one hour after application and by 54 percent within four weeks of application."
There are things in life we take for granted like a tiny grain of rice. But generations of Japanese can’t be wrong. Back in the day when they would bathe in rice-water or water with rice bran to moisturize and restore youthfulness, obviously, they were onto something. – Rebecca C. Rodriguez
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