Murad: You will C
May 23, 2004 | 12:00am
In Plum Sykes’ best-selling fashion parody/ditz homage Bergdorf Blondes, chapter after chapter the pages are fluffed with the blabber of the pampered heroines of Manhattan as they exalt the benefits of having vitamin C facials and the glow it delivers which they philosophically compare to a Harry Winston rock on a newly minted fiancée. Although most of their logic may have been disintegrated by the peroxide to keep their locks buttery, one thing is for sure whether you’re Marie Curie or Pamela Lee Anderson: There is no denying that vitamin C is beyond hype.
For most beauty junkies it’s easy to be swayed by the ingredient du jour. There was green tea, then its rarer counterpart — white tea — and in between there was much ado about vitamin C. Like its tea counterparts, the effectiveness of vitamin C is oft misunderstood. However, it has survived the trend tsunami and its effects are adored by world renowned beauties such as Brooke Shields, Lucy Lui and Calista Flockhart.
First let me give you a quick crash course on why we get that Issey Miyake Pleats Please face. Aging is caused by smoking, pollution, smog, sun, stress and a poor diet. All these noxious elements have a common denominator: free radicals. In layman speak free radicals kill cells by destroying the cell barrier that hold it together and protects it. It causes loss of water, which leads to injury and premature cell death. Antioxidants, which vitamin C is very potent in prevent this from happening.
You can get your antioxidant boost by taking supplements and eating food rich in vitamin C. Vitamin C helps prevent water loss and helps maintain its barrier function. It also builds collagen and more importantly deactivate the free radicals, which assault the cells. The body can only absorb so much of the vitamin and more often than not it gets flushed out when nature calls.
However, Duke University and University of Winsconsin researchers have discovered that the benefits of vitamin C can also be procured when applied externally. Vitamin C is a fragile ingredient, its potency is reduced significantly through environmental changes. Water shoots it down, so do light and oxygen. If you walk around a beauty store you will see a lot of products claiming to carry the vitamin. Although it may indeed include it in the formulation its potency will always be in question.
Murad products are sort of the Ivy League when it comes to skincare. This is where junkies graduate when they know better than get swayed by celebrity endorsers and fancy packaging. All its products have been researched and studied with the fervor of the Unabomber. Dr. Murad, founder of the Murad products, has found a way to retain the power of C through a waterless moisturizer with a highly concentrated form of vitamin C. His vitamin C moisturizer with SPF 15 (Vitamin C with SPF proves to be a winning combination for solar defense) goes on like a mandarin scented sorbet and dries a delicate greaseless finish. He also has a mix and use products that use a serum activator to ensure that the vitamin C powder is used to the full hilt. They go on like a cool soufflé and leave the skin feeling notably toned and bright.
Now how about those facials that give skin that Harry Winston diamond ring glow? First step is to set up an appointment at Essenses, Rustan’s Makati. After you have done the deed you can now look forward to having your face lathered with a silky vitamin C cleanser, toned and brushed with a potent vitamin C powder mixed with an activating serum. After a relaxing face massage and steam, you can feel the C working as tingles start discoing their way all over your face. Neurotic don’t be afraid this only means it’s working. Then a mask is applied while your aesthetician massages those chocolate hills on your shoulders. After moisturizing you will be asked to rouse from your hypnotic state.
Although its important to know that these treatments work under a cumulative process, the brightening effects of the vitamin is immediately noticeable. In the Murad Method vitamin C devotees swear by not only its brightening properties but also its restorative and healing properties.
So, know ladies and gentlemen that taking your vitamins is not only a matter of swallowing.
For most beauty junkies it’s easy to be swayed by the ingredient du jour. There was green tea, then its rarer counterpart — white tea — and in between there was much ado about vitamin C. Like its tea counterparts, the effectiveness of vitamin C is oft misunderstood. However, it has survived the trend tsunami and its effects are adored by world renowned beauties such as Brooke Shields, Lucy Lui and Calista Flockhart.
First let me give you a quick crash course on why we get that Issey Miyake Pleats Please face. Aging is caused by smoking, pollution, smog, sun, stress and a poor diet. All these noxious elements have a common denominator: free radicals. In layman speak free radicals kill cells by destroying the cell barrier that hold it together and protects it. It causes loss of water, which leads to injury and premature cell death. Antioxidants, which vitamin C is very potent in prevent this from happening.
You can get your antioxidant boost by taking supplements and eating food rich in vitamin C. Vitamin C helps prevent water loss and helps maintain its barrier function. It also builds collagen and more importantly deactivate the free radicals, which assault the cells. The body can only absorb so much of the vitamin and more often than not it gets flushed out when nature calls.
However, Duke University and University of Winsconsin researchers have discovered that the benefits of vitamin C can also be procured when applied externally. Vitamin C is a fragile ingredient, its potency is reduced significantly through environmental changes. Water shoots it down, so do light and oxygen. If you walk around a beauty store you will see a lot of products claiming to carry the vitamin. Although it may indeed include it in the formulation its potency will always be in question.
Murad products are sort of the Ivy League when it comes to skincare. This is where junkies graduate when they know better than get swayed by celebrity endorsers and fancy packaging. All its products have been researched and studied with the fervor of the Unabomber. Dr. Murad, founder of the Murad products, has found a way to retain the power of C through a waterless moisturizer with a highly concentrated form of vitamin C. His vitamin C moisturizer with SPF 15 (Vitamin C with SPF proves to be a winning combination for solar defense) goes on like a mandarin scented sorbet and dries a delicate greaseless finish. He also has a mix and use products that use a serum activator to ensure that the vitamin C powder is used to the full hilt. They go on like a cool soufflé and leave the skin feeling notably toned and bright.
Now how about those facials that give skin that Harry Winston diamond ring glow? First step is to set up an appointment at Essenses, Rustan’s Makati. After you have done the deed you can now look forward to having your face lathered with a silky vitamin C cleanser, toned and brushed with a potent vitamin C powder mixed with an activating serum. After a relaxing face massage and steam, you can feel the C working as tingles start discoing their way all over your face. Neurotic don’t be afraid this only means it’s working. Then a mask is applied while your aesthetician massages those chocolate hills on your shoulders. After moisturizing you will be asked to rouse from your hypnotic state.
Although its important to know that these treatments work under a cumulative process, the brightening effects of the vitamin is immediately noticeable. In the Murad Method vitamin C devotees swear by not only its brightening properties but also its restorative and healing properties.
So, know ladies and gentlemen that taking your vitamins is not only a matter of swallowing.
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