Disney, Starbucks celebrate warmth of friendships with new summer collaboration
MANILA, Philippines — Following a successful collaboration collection last year, Disney and Starbucks launched a new collection featuring Disney fan-favorites Mickey Mouse, Donald Duck and more.
The new limited-edition merchandise lineup includes colorful drinkware and lifestyle accessories inspired by the enduring bonds of friendship shared by fan-favorite Disney characters such as Mickey and friends. Apart from Disney characters, the merchandise include heartwarming messages aiming to bring the positive energy of Mickey and Friends closer to home for people of all ages in Asia Pacific.
Rooted in Starbucks values of nurturing human connections, the latest collection draws on Disney’s delightful stories of timeless friendships.
Now available in stores for a limited time, the lineup was launched in 12 markets across the Asia Pacific region, including the Philippines.
The collection features multi-colored hues of overlapping cut-outs to represent building up the layers of joy, paired with quotes that evoke feelings of togetherness. Friends can now raise a toast over a cup of coffee to celebrate a lifetime of joy and friendship. Showcasing a bold and vibrant range of nine drinkware items, such as picnic coolers, stainless steel mugs and tumblers in a variety of bright colors. Besties and pals can create memories together with over eight lifestyle accessories to choose from, such as passport holders, bags and more, right in time for summer adventures.
“Building on the success of our last collection, we’re thrilled to team up with Disney once again to bring fans a new Starbucks Experience this summer. Rooted in our values of inspiring joyful connections, the latest launch celebrates the magical friendship bonds that uplift the everyday,” stated Samuel Fung, Vice President, Product and Marketing, Starbucks Asia Pacific.
“Just like the perfect blend of coffee and conversation, the new collection aims to bring joy and togetherness to every sip and spark more heartwarming moments with friends and families. We hope this meaningful Starbucks Experience will capture the hearts and minds of fans in the Asia Pacific region and encourage fans to celebrate their bonds with pals and loved ones.”
