Cupid Swatch bridges the gap for Valentine’s all over the world
MANILA, Philippines - He sure worked wonders with a bow and arrow — but one would think padlocks are not Cupid’s strong point. While lovers around the globe have taken to attaching padlocks to bridges and monuments to celebrate their love, and the added weight seems to be producing some nasty cracks, this Valentine’s, Swatch is saving the day. “Unlock My Heart” is a portable lock of love, presented in a special box to make sure romance never misses a beat.
Swatch ambassador Anne Curtis wears Unlock My Heart.
A fuchsia pink heart-shaped lock signs, seals and delivers messages of time on the watch’s innocent white dial. Its key is always on hand, counting the passing of the minutes, chased by an impatient fuchsia second hand. The blushing pink case and bracelet background are the signature of femininity. A playful take comes from boldly printed lock-inspired patterns on both the front and back of the attachment, echoed by the design of its three loops. Only on the inside do the padlocks contain secret confessions of love in pink lettering. The true romantic would assume that this watch is sealed with a loving kiss — the more practically minded will be relieved to hear that a dark pink buckle does the job.
Swatch Valentine’s Special: Unlock My Heart
The theme of keeping sacred true love under lock and key also finds expression in the special packaging that comes with each “Unlock My Heart” timepiece. A rounded two-part cube in contrasting shades of pink incorporates a heart-shaped closure system to ensure that the only heart stolen in this story is that of the owner.
Swatch is available at Swatch Shops in Swatch & Swatch, SM Megamall, Glorietta 1, Greenbelt 5, Trinoma, Alabang Town Center, Marquee Mall, Pampanga, SM Mall of Asia, SM City North Edsa, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place Manila, Sta. Lucia East Grand Mall, Festival Mall, Ayala Center Cebu, SM City Cebu, Abreeza Mall Davao, and SM Lanang Premier.
