Pull & Bear launch causes quite a fashion pull

MANILA, Philippines -The SSI Group recently showed Manila what the world’s most happening clothing label from Spain, Pull & Bear, is made of. A frenzy of fashion, fun, and that undeniable free-spirit that come with the brand attracted the city’s clothes-obsessed personalities.

Taking its cue from the vibrant and vivacious looks of the Californian Palm Springs, Pull & Bear’s flagship launch at the 2nd level of SM Mega Fashion Hall featurd graphic tees, casual separates, and multi-hued dresses and accessories took the helm, matching this season’s cooler dressing. The 20 percent discount given to the special guests sparked quite the fashion frenzy, leading them to build their holiday wardrobes with that hip and fresh tropical vibe.

The tunes of red-hot DJ duo The Zombettes matched the Australian band Miami Horror who played as a DJ duo as guests were offered beach grub like chili dogs and organic chips, beers and cocktails. 

In Philippines, Pull & Bear is exclusively distributed by International Specialty Apparel Inc. (ISAI),  a member of the SSI Group.