StickyGecko: The Art of Personal Brand and Organization
MANILA, Philippines - Innovation is at the heart of Greg and Ultima Martin, the enterprising couple behind the StickyGecko brand and personalized labels. Combining his quick British wit and her warm Filipina flair, they were just starting a family when the inspiration hit them — these labels could come in handy when their son would start school, other parents would also find it useful, and it’s perfect for an e-commerce approach. Besides, they love to be organized, allowing them to enjoy more quality family time.
We always stick around!
As today’s digital lifestyle seems to disregard individuality over immediacy, the Martins want to make the beautiful and useful art of labelling more accessible and affordable. Anchored on the values of high quality, simplicity, personalization and great customer service, they market and sell their products over at www.thestickygecko.com. Here people from all walks of life buy their products — from parents, kids, and teachers to sportsmen, ballet dancers, office workers, outdoorsmen and even “wannabe†Master Chefs.
“When we saw boxes upon boxes of lost-and-found items in our son’s school, we spotted a gap in the market and realized we have the needed solution. So we came upon a funky and fun way to address the need. Even our name reflects our vibe as a family,†muses StickyGecko founder Ultima, who also shared how people would instantly smile upon hearing their brand name.
With packages starting for as low as P400, StickyGecko offers unique iron-on labels, bag tags, durable dishwasher and microwave proof stickers for even the most delicate surfaces and even specifically designed, well-crafted labels for shoes. The products are of such terrific quality and reliability that they have repeat customers buying for their own needs and giving it as presents or party favors.
“We use the latest technology to create personalized and sturdy labels. Our really popular items are the iron-on designs. And we have people from all walks of life ordering our stuff as they see the wisdom, convenience, and money-saving value of being organized,†explains Greg, the other half of the StickyGecko couple.
Making organization stick
Labelling is a necessary, but often overlooked, step in organizing. By making it simple and convenient, the art of personal trademarking reveals the company’s vision of helping people label around the world. More than securing one’s belongings, it safeguards expensive articles, keeps stuff organized and just saves money by preventing things from being mixed up or misplaced.
But there is something more to StickyGecko than its groovy name and uncomplicated business approach. “We want to be a frontrunner in the advocacy of Reduce-Reuse-Recycle, while basking on the stories of customers who we helped with their tasks, or maybe the entrepreneurs who we assisted in bringing order to their stores,†declares the Martins.
So are you ready to trademark your effects? Get your StickyGecko on for the holiday season — head to www.thestickygecko.com to find the perfect present for your loved ones, and even for yourself!
Join its growing community of aficionados through the StickyGecko Facebook, Twitter, and Instagram accounts! For more information, go to www.thestickygecko.com.
