F&C Jewelry: 40 years of brilliance
MANILA, Philippines - F&C Jewelry, a treasure trove of beautiful and high-quality jewelry, celebrates its 40th year anniversary. F&C (Florete and Caperonce) Jewelry was established in 1973 by the couple Marcelino M. Florete Jr. and Susan Caperonce-Florete. Jewelry making is a long-standing family tradition: Susan’s mother, who hails from Bulacan, is a known jeweler in Iloilo. F&C Jewelry is a leader in jewelry making and retail all over the country with a proud heritage and impeccable reputation for integrity. Decades of creating beautiful pieces with a tradition in craftsmanship and a culture of trust have built a legion of loyal clients for F&C.
Marcelino Jr. is the CEO and president of the F&C Group; Susan is involved in production. Their children are also a vital part of the family business. Eldest daughter Marissa Florete-Gorriceta, who studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design, is in charge of marketing and merchandising, while Marjorie Florete is head of personnel and is also a graduate gemologist of the Gemological Institute of America. Marcelino III handles finance, and youngest daughter Mary Christine is pursuing her studies in law.
F&C Jewelry continuously aims to match the trends of the times while encouraging new ways of looking at precious materials. There are over 50 branches of F&C Jewelry nationwide, with rapid expansion happening in the 1990s when they became consignors at SM Department Store. F&C Jewelry is known for specialty jewelry for milestone occasions and gorgeous pieces for every day.
F&C Jewelry is available at all SM Department Stores nationwide and at the new Glorietta Mall. Visit www.fncjewelry.com to know more about its latest designs.
