Call It Spring, call it hip & fab!

MANILA, Philippines - The hip Canadian brand Call it Spring recently rolled out its fall collection featuring three lines that are inspired by rock, British heritage campus and street fashion. 

With its new campaign revolving around overachievers on campus, its fall look book  looks more like the yearbook you wish you had — everybody is fun, hip, young and looks fabulous!

“The campaign brings us back to those moments where we grew up and discovered who we wanted to be, whether it was a class president, leading the team to the championship victory or nailing the lead role in the school play,” says Reanna Evoy, senior art director of Call it Spring. “It was the time that dreams were made and anything was possible.”

The fall campaign picks up from previous seasons — following a group of friends on their everyday adventures.

Rock Royale has a glam rock appeal with materials and textures that are part baroque and part modern rock star. They’re great to dress up a pair of shorts or even a long skirt. Wedges have studded heels and stone- or metal-embellished straps; boots are knee-high and laced-up.

If rock is not your thing, preppy might be. Chelsea U ‘s key pieces hark back to British campus tradition with plaid details and equestrian touches. It’s effortless and tailored with just enough street elements like stacked heels or embellished straps. It’s not your mother’s university campus anymore, but you’re still expected to have good manners with this look.

Urban Games features casual chunky boots with military styling and street cred. The look is androgynous and utilitarian but still with touches of casual glam.

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Call It Spring is located at Grenbelt 3, Ayala Center Cebu, Centrio Mall, Harbor Point Subic, Newport Mall, Robinsons Place Manila, SM Aura, SM Lanang  and TriNoma Mall.