Fun and fashion find a new home at Fisher Mall

MANILA, Philippines - There’s a new mall in town, where fashion is not just a statement but a lifestyle; where trends are not just followed but set; a place where a fun time is not promised, but expected. In more ways than one, this mall is not just a mall, it is a truly an exciting destination.

This is Fisher Mall, a five-storey shopping destination in Quezon City that is on a league of its own. Far from the usual retail establishments, Fisher Mall takes inspiration from some of the world’s most beautiful malls and brings them together for Filipinos to enjoy.

Set to open in the last quarter of 2013, Fisher Mall is bound to be the most lifestyle and  fashion-oriented mall in the country.

 â€œWe are investing heavily in Filipino fashion. Fisher Mall will be a venue for fashionistas  to mingle. There will be a fashion ramp where runway shows will be held on a regular basis,” said Moleen del Rosario, president of  Clothers Asia.

The Filipinos’ love for malls has given birth to some of the world’s best and biggest ones. Gone are the days when malls are synonymous with box-type establishments that tend to lack personality, charm, and warmth. Today, people look for a different kind of experience when they go to malls.

At a time when Filipinos are becoming more experimental and trendy when it comes to showing their personalities through fashion, style-conscious people will have a field day once the mall opens as brands from the UK, Australia, US, Korea, and Europe — many of which will be exclusive to Fisher Mall — are expected to open.

 â€œWhile fashionistas will find a new home in Fisher Mall, the place definitely caters to everyone’s needs and wants,” said Moleen

Envisioned as an interactive place, Fisher Mall defies anything normal about a typical mall. With features such as augmented reality and a high-tech mobile app, it’s going to be a place that surprises people at every turn.

As a lifestyle and entertainment mall, Fisher Mall will have one of the biggest gaming arcades in the country. With 2,400-square meters dedicated to games, it’s like having a huge playground for both kids and individuals who want to feel like kids again.

 â€œThen there’s the cinema” which Ray del Rosario, president of Mallers Management Corporation said will have that “throwback feel like the ‘20s era” when going to the movies was a big deal. As huge movie buffs, Ray and his brothers really translated  their love for films in making this part of the mall a wonderful experience—even before people enter the cinema to watch.

 â€œIt’s a mall that has a more relaxed, more homey environment. We want everybody to feel welcome and have a good time,” said Ray.

Fisher Mall is a family-owned and operated establishment named as such to pay homage to the Del Rosario’s forefathers who started the successful fishing business based in Malabon.

 â€œFishing has always been our family’s main business so moving into retail is a journey that is both fascinating and mysterious to us all. Each member of the family is overseeing a division to make sure we don’t miss out on anything,” said Ray.

It is this expertise in fishing that would allow Fisher Mall’s supermarket to offer the freshest fish in town—straight from the port. In as fast as 20 minutes, they can have newly caught fish in their supermarket each and every single day. You just can’t get any fresher than that.

 â€œThe fish will be the highlight of the supermarket. I promise you will be able to taste the difference when you buy direct from source,” said Obby,  president of the Fisherfoods Corporation.

The commitment for only the best is a reflection of the family’s attitude toward business.

Located along Quezon Avenue corner Roosevelt (what was once the Pantranco terminal), the area is virtually safe from flooding. As for the building’s construction, everything is some 20 percent over what is required—from thicker glass, to more solid pillars — all for the customer’s safety and convenience.

The mall has close to 1,000 parking slots. The complex also seeks to minimize its carbon footprints  to maintain a greener environment for future generations.

Obby said: “Our family is in the business of giving people what they want. We’ve continued this business philosophy in Fisher Mall. We will live up to our slogan “Find all. Be all.”