Choose your sports uniform at SM
MANILA, Philippines - Living a healthy and balanced lifestyle has been the mantra of many modern women, who believe that wellness and fitness are part of looking good and feeling great.
Athletic wear first made a leap from the gym into the streets during the fitness craze of the 1980, with spandex and tracksuits leading to way into the fashion mainstream. With a more holistic –– and rather global approach –– to health, the 2000s, yoga pants –– worn off and on the yoga mat –– have replaced the traditional sweatpants. And then, there is the ubiquitous hoodie that has become the signature look of Facebook founder Mark Zuckerburg.
Now, just after the 2012 London Olympics, the stars are in alignment for yet another burst of sporty chic inspiration. Sporty fashion today is less about taking a specific sports uniform and adapting it as streetwear, and more about creating sleek, almost minimalist pieces that have the element of the functional. Your best bet today is to wear versatile pieces that inject a sports sensibility and style.
At SM Department Store’s Ladies Fashion, women can get stylishly fit and healthy with mulit-sports and lifestyle-driven separates from FIT Activewear, SM Department Store’s exclusive active wear line for women.
With functional designs at an amazing value, FIT Activewear is composed of basic to trendy active wear apparel: tops, shorts, capri pants, jogging pants, sports bras and jackets that make use of a special fabric technology called DriCool, which wicks away sweat from the body, keeping skin cool, dry and refreshed even during the most trying of summer days.
FIT Activewear inhabits the great feminine –– saluting the sun during yoga, floating with the wind while running and unleashing the fluidity of water while dancing. It is light, energy and love.
The FIT woman understands balance among other things. In her daily musings about balance, she understands the need to be both strong and fit. She aspires. She breathes freely and repeats…I am woman. I am fit.
Shot at the SkyGarden of SM City North EDSA, FIT Activewear is available at the Ladies Fashion section in 40 SM Department Store branches nationwide.
Fashion available at SM Department Store
Photos by Raymond Celestino
of Edge of Light
Shot on location at Sky Garden,
SM City North EDSA
