Ariel protects your clothes from fading

MANILA, Philippines - New Ariel Color & Style is formulated to keep colors looking like new while delivering superior stain removal to keep them clean. White portions remain snowy bright, while the colors are protected from fading. It has Color-Lock Technology, which is a unique Dye Transfer Inhibition (DTI) technology that binds fabric’s loose dye to make them withstand vigorous washing by hand or by machine. With the color dyes kept together by the DTI technology, original colors remain intact so your favorite colored clothes keep looking like new. New Ariel Color & Style also eliminates tough stains like grease, clay, rust, or even ink.

To celebrate this breakthrough, Ariel also brought together the country’s experts in color, style and fashion — bag and  clothing designer and co-founder of School of Fashion and the Arts Amina Aranaz-Alunan, celebrity stylist Pam Quiñones and fashion designer Rajo Laurel. “We are honored to be represented by Amina, Pam and Rajo as our Ariel Color & Style ambassadors. As influential figures in Filipino fashion, they understand the need for proper care of colored clothing and this is why they trust only new Ariel Color & Style,” says Jenina Santos, brand manager for Ariel.

As a proud lover of vintage pieces, Amina Aranaz-Alunan makes sure that utmost care is given to her delicate collection to preserve their quality. She cited a vintage beaded blouse as the one piece of clothing in her wardrobe that she is proud to wear over and over. “It’s a beautiful blouse with an old-world charm, very 1950s, very elegant,” she explains. Amina believes that ethe legance of this vintage item is preserved as long as it is protected from stains and from fading. 

New Ariel Color & Style is available nationwide at P18 for 108g.