Choosing meaningful Christmas gifts at Rustan's

MANILA, Philippines - There isn’t a better reaction when giving a gift than the receiver squealing with delight or telling you that your present is exactly what they need or want. Or that they’ve been meaning to buy it for themselves. A gift becomes meaningful when it is something that the receiver has a use for, when it is personally chosen for the receiver. And you find a lot of these at Rustan’s.

But how would you know what it is they are looking for? Buy a gift based on the receiver’s personality. Don’t get a generic gift just to cross off somebody from your list — there is no joy in that, neither in the giving nor receiving, no matter how expensive the gift is.

Rustan’s Department Store makes it easier for you to choose gifts for your family and friends by providing a guide to four types of personalities: Gifts for the Lady, the Homemaker, the Businessman, and the Sporty.

The gift suggestions range from chichi Emilio Pucci scarves to utilitarian Tefal pans, and whimsical, old-fashioned piggy banks. There’s a lot of room to choose from depending on your budget.

While you’re out shopping for others, you might even stumble on a thing or two that you fancy. Go indulge yourself as well. After all, it is the season of giving and receiving.