JÔ: Arbiter of cool
December 9, 2011 | 12:00am
Joyce Orena, JÔ owner and designer
MANILA, Philippines - A store window should... provoke.
Our windows are inspired by... anything and everything cool and relevant.
Our best window so far... featured amoeba-like newspaper-filled black stockings, each holding a bespoke JÔ creation — like a Cy Twombly painting.
Our most unique or well-received window... involved suspended Ziplock bags filled with water, each with a JÔ design inside. It stirred interest and at the same time reinforced the quality of each JÔ product, as they were submerged in water for one month.
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