Res|Toe|Run opens new shoetopia in Festival Mall
MANILA, Philippines - Res|Toe|Run, the country’s unique shoetopia for smart footwear trendsetters, strengthens its commercial presence once more with the recent opening of its new proprietary boutique in Festival Mall, Alabang.
The latest outlet, located at Level 2, Promenade Entrance of the popular shopping mall, has a flurry of vibrant colors with its airy and cleverly designed layout.
Completing the boutique’s stylish architectural planning is the installation of wine-cellar-inspired display counters. Bordered with brick walls, gourmet kitchen items like faux cooking ingredients, dining utensils, and mock menu boards further simulate an appetizing ambiance for shoe enthusiasts’ endless exploration. And despite making full use of recycled materials such as wine bottles, abaca twine and wooden barrels, the shop nonetheless remained consistent in carrying its trademark concept of elegance and fashionable uniqueness. Several tables and seats are set up to suggest different combinations and mix-and-match options for choosy patrons.
Following its string of successful store openings in Manila and nearby provinces, Res|Toe|Run-Festival Mall now joins the company’s high-performing footwear couture stations, one of which was recently cited in the 12th Ayala Malls Merchants Awards Night at The Gallery in Greenbelt 5.
This pioneer in a unique concept for shoe gourmands with a fully interactive shopping experience has bagged awards: Res|Toe|Run-Glorietta for Marketing Excellence and Res|Toe|Run-Cebu for Marketing Excellence and Store Excellence Awards in 2009.
Run under Primer Group of Companies, Res|Toe|Run, the restaurant-inspired multiband footwear store, was named after the three major footwear categories it offers: Res (which represents casual footwear); Toe (composed of toe-flaunting sandals and flip-flops) and Run (which is made up of athletic and athlete-inspired footwear). It carries designer shoes from Columbia, DC, Fitflop, Kickers, Sanuk, Olukai, Tretorn, Sledgers, The North Face, Vasque, Salomon, and Gravis.
Res|Toe|Run boutiques are located at the Glorietta 4, Gateway Mall, Araneta Center, Cubao; Robinsons Galleria, Robinsons Ermita, Trinoma; Marquee Mall (Angeles), Robinsons Ilocos Norte; Robinsons Place-General Santos City, Ayala Center, Cebu City, Avenue Square, Naga City and soon in Embarcadero in Legazpi City. It also serves customers through its online presence at restoerun.multiply.com and Facebook.
