Calvin Klein brings sexy back in jeans
MANILA, Philippines - Technological and clean, yet sexy. These words best describe the new Calvin Klein X Jeans for this season.
Epitomizing the core and style of this collection in a stark, androgynous, black and white setting is model Lara Stone. Considered to be one of today’s most high profile models, Lara will be featured exclusively in the fall 2010 advertising campaigns for each of the Calvin Klein collection, CK Calvin Klein, and Calvin Klein Jeans global advertising campaigns.
The Calvin Klein X Jeans redefines sexiness for your staple jeans outfit because of its cut, detailing, and material that will assure a sleek and chic silhouette.
The new collection features superior, stretch waistband body, and sits slightly lower on hips with new seaming and darts to control and sculpt. The new ultra skinny and narrow leg for men and women have been designed for a lean, slim silhouette.
Rear pocket treatments for men incorporate a new gel compound that adheres to the denim and creates a three dimensional Omega. For women a new Omega stitched pocket, which has been hand sanded. Gold hardware can be found in the buttons, tone rivets, and front belt loop to compliment features.
New clean technology stretch denim is used to retain shape for a smooth and slimmer look, even after repeated washing and wearing.
Colors are medium to dark indigo washes and black, with gold painted highlights throughout.
In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 5, Rustan’s Makati, Alabang Town Center, Mall of Asia, Robinson’s Place Midtown, Megamall, Eastwood Mall and Trinoma.
