Jill and Jojie . . . and Katrina

MANILA, Philippines - Relaxed, casual, sophisticated — these perfectly sum up Rustan’s brand Jill.

Now, Jill brings its style to the next level by collaborating with one of the most sought-after designers in the metro. Jojie Lloren introduces his fashion-forward designs into the Jill collection, giving it a new, edgier twist.

The always-stylish yet simple Katrina Tantoco-Lobregat embodies what Jojie Lloren considers a Jill “woman to be.” “A Jill woman is very casual but she still exudes this certain fashionable confidence.” says Lloren. “I’ve worked with her before so I more or less know her likes, dislikes, how she really dresses. I based everything from there and thought ‘She can be a Jill woman.’”

Jojie’s muse, Katrina Lobregat is, of course, no stranger to being dressed by one of the most prominent designers in the country. Her naturally elegant yet relaxed air has made her one of the favorites of many designers. “I liked that with Jojie’s collection for Jill…the pieces are very easy to wear, classic and elegant.” She says.

Famous for what he calls “blobitecture,” Jojie Lloren plays up and embraces women’s natural curves. Mixing colors like red, orange, blue and green against black and white creates the fun, relaxed looked that Jill is known for. “Actually it’s hard to expect anything…with Jojie, it’s the unexpected,” says Kat.

Jill by Jojie Lloren is exclusively distributed by Rustan’s and is available at Rustan’s Makati and Rustan’s Shangri-La Plaza mall.