Neoflam launch at SM Homeworld

MANILA, Philippines - The key to healthy eating is not only selecting the right food, but also the right cookware. And luckily, advancements in technology have made it possible for us to cook green with cookware like the Neoflam with Ecolon coating

Distributed in the Philippines by Noble Houseware Marketing Corporation, Neoflamwas recently launched by SM Homeworld at the SM Megamall Atrium.

The event was attended by top Neoflam officials who flew to Manila just to attend the launch — Neoflam Korea president Tae Young Chang, Neoflam Taiwan president Joseph Tsai, and Korea vice president Chang Soo Park. Noble Houseware Marketing Corp. president and GM Arnold Ngo and SM Homeworld representatives welcomed the guests.

Korean Ambassador to the Philippines Choi Joong Kyung led the list of distinguished guests, which included Xsplore Singapore president Michael Lo and director Yong Chee Fai, Newsell Taiwan Niu, Chi Tseng, and Pure Glory Hongkong president David Wong. Image model-chef China Cojuangco, and lawyer-television personality Atty. Gabby Concepcion also graced the occasion.

During the program hosted by Suzie Entrata-Abrera, Chef Gino Gonzales, executive Chef of Café Ysabel and Chef-Instructor of the Center for Asian Culinary Studies, showed guests how to use an appetizing selection using Neoflam cookware with Ecolon coating, of course. Among these were Cojonudas, Asian Stir-Fried Clams, and Butter Cake with Ginger Caramel and Whipped Cream.

The excitement continued during the Cook Off when Chef Gino Gonzales and award-winning actor and restaurateur Marvin Agustin had a face off of sorts when each was given 15 minutes to whip up mouthwatering dishes using Neoflam cookware with Ecolon coating. Guests saw Neoflam at work when Chef Gino concocted a pasta dish using longganisa lucban, while Marvin prepared fresh pesto pasta with shrimps and Italian sausages. 

Capping the event was a raffle with SM Homeworld and Neoflam giving away three Neoflam with Ecolon coating pieces to three lucky guests. The Neoflam with Ecolon coating cookware is available at the Homeworld Department of the SM Department Stores in Makati, Megamall, and North-EDSA.