That Trucco touch

MANILA, Philippines - To paint and create a world of magic. That’s the vision of Trucco, one of Spain’s most popular fashion labels that’s fast gaining popularity in the Manila fashion scene.

Now with stores in Power Plant Mall and Greenbelt 5, Trucco provides a chic fashion alternative for customers who crave for fashion pieces with a different touch and good pricing.

Fernando Reguero, chairman of In Situ Group, the Spanish manufacturer and distributor based in Madrid, Spain, which designs, produces and markets exclusive collections for the brand, says the Trucco style is “simply yet profoundly that of a romantic, feminine as well as dynamic woman and this is manifested in all of its collections. Fashion pieces are by-products of analyzing, revising and adapting trends as well as inspirations, an approach that reinforces the brand’s image and personality.”

Every Trucco garment is designed by a fashion-forward team whose members constantly travel around the world to keep abreast of industry movements. The team then filters, selects and interprets these to come up with original creations. Of course, the brand’s Spanish qualities are a staple: bold colors and prints, abundant details and embellishment, understated sophistication and a joie de vivre in look and feel.

Launched in 1985, Trucco established itself well in Spain and Portugal. In 2003, it successfully penetrated the world fashion scene with feminine style, originality and customer service. 

Trucco has over 170 stores in 12 countries and independent stores in Spain, Portugal, Bulgaria, Panama, Qatar, Saudi Arabia, Singapore, Thailand and Philippines.

Reguero adds, “Trucco’s ability to adapt to new markets and customer requests is crucial in breaking through the global market. In entering the Asian market for example, we had to customize some designs and adjust the sizes to better suit the Asian figure. Trucco produces over 600 different models every year, which allows us to tailor the product assortment for each store or country based on specific needs without losing sight of its distinct identity.”