#GoTheExtraMile with FitFlop's first Urban Walkathon
MANILA, Philippines — FitFlop is one of the most recognized footwear brands in the world, known for its comfortable and stylish designs. Producing fantastic, ergonomically engineered shoes, it gives women the confidence to go further. It stays true to its mission, not only in terms of footwear but also in its advocacies.
Every October, for the past four years, the company has been partnering with ICanServe Foundation, Inc., a non-stock, non-profit foundation that advocates for breast cancer awareness, providing high-impact information campaigns, community-based screening programs, and a support group for breast cancer survivors that guides them in their journey toward wellness.
The company believes that ICanServe’s cause is something to be supported since the Philippines has one of the highest incidence rates of breast cancer in Asia, where one in 13 Filipinas is affected. The partnership hopes to improve the quality of life for women with breast cancer.
To take their support a step further, the brand is staging Urban Walkathon on March 24 at Central Park, SM by the BAY, Mall of Asia Complex. Exciting activities and features such as foam machines, 3D art and inflatables await participants. This initiative is seen to promote an active lifestyle in a fun and engaging way, all while raising funds for a wonderful cause, as all proceeds will be donated to ICanServe’s campaign against breast cancer.
The initiative is also in line with #GoTheExtraMile, a campaign encouraging commuters to incorporate more walking into their daily routine. The campaign also serves to demonstrate FitFlop’s ergonomically-engineered shoes for maximum comfort and confidence.
So don’t just take their word for it — choose your pair of FitFlop shoes and take them for a test walk during the Walkathon!
Interested parties may register with any FitFlop store in Metro Manila from February 9 to March 23; the regular rate is P600. See you there!
For more information and updates, follow FitFlop on Facebook @FitFlopPhilippines and @fitflopph on Instagram.
