Haier Philippines, Automatic Centre bring smart living to Sheridan

MANILA, Philippines — Smart living took the spotlight in Sheridan as Haier Philippines partnered with Automatic Centre for the grand opening of the retailer’s newest store, a collaboration that brought innovation, style and modern convenience closer to Filipino homes.

The launch was a celebration of how technology continues to transform everyday living. As the featured partner brand, Haier showcased its latest lineup of smart and energy-efficient appliances designed to fit seamlessly into contemporary lifestyles.

From sleek refrigerators with intelligent cooling technology to advanced air conditioners built for comfort and efficiency, guests were given a firsthand look at how innovation meets practicality.

Media partners and attendees explored the thoughtfully designed retail space, where interactive displays and live product demonstrations highlighted Haier’s commitment to making home life simpler, smarter and more enjoyable.

During the program, Angeli Patricio, marketing head of Haier Philippines, highlighted the brand’s focus on creating meaningful retail experiences.

“For us at Haier, partnerships like this are about more than visibility—they’re about connection,” Patricio shared.

“By working closely with Automatic Centre, we’re able to create spaces where consumers can truly experience our innovations. We want customers to see how our appliances fit into their lifestyles—how they save time, improve efficiency and add real value at home. This collaboration strengthens our retail presence while reinforcing our commitment to making smart living accessible to more Filipino families.”

The event featured a ceremonial ribbon cutting, guided store tours, media interviews and exclusive opening-day offers, creating an engaging and welcoming atmosphere for guests.

Shoppers were able to see, touch and experience the appliances up close, reinforcing the idea that smart living is no longer a luxury but a lifestyle choice within reach.

Through this partnership, Haier and Automatic Centre demonstrated how global innovation and local retail expertise can come together to elevate the way Filipinos experience their homes, one smart solution at a time.

Editor’s Note: This press release from Haier is published by the Advertising Content Team that is independent from our Editorial Newsroom.