Miele enhances homes through design and innovation
MANILA, Philippines – Miele is the brand of choice among discerning homeowners as well as project businesses and property developers.
And with the launch of the new Generation 6000 Series, Miele once again showcased the most sophisticated line of kitchen and laundry equipment that combines elegant designs and innovative functionality.
“Design makes our brand visible and perceptible. But before that, we first address the expectations and aspirations of our clients and try to shape the relationship between consumers and products,” says Miele designer Andreas Enslin. “Miele focuses on quality which is unparalleled throughout the industry. Our design stands for the values that define our brand: innovation, fascination and perceived value. It also stands for timelessness.”
Because of Miele’s technology and innovation, the brand has been lauded by the most discerning customers including Apple founder and innovator Steve Jobs. “They ended up getting a Miele washer and dryer made in Germany. ‘I got more thrill out of them than I have out of any piece of high tech in years’, ” Jobs said. (from the book Steve Jobs, page 276, by Walter Isaacson).
Miele continues to equip exclusive new buildings globally with its premium domestic appliances on a big scale.
In India, for instance, Miele provides 12,000 built-in cooker hoods, gas hobs, microwave ovens and dishwashers as the basic lineup for 3,000 apartments of the Golf Estate complex near the Indian metropolis of Delhi, naming the complex as the single biggest order in the history of the company.
Other equally prestigious projects that have been fitted or will be fitted with Miele domestic appliances are One Tower Bridge in London; Msheireb in Doha; One 57 in the heart of Manhatan; The Austin in Hong Kong; Toranomon Hills in Tokyo; Burj Khalifa in Dubai; Emirate Hills and Palm Jumeirah; Trump International Hotel and Tower in Chicago; The Trump Hollywood in Fort Lauderdale Florida; and The Lucida in Manhattan’s Upper East Side. These are some of the world’s most coveted real estate properties.
Moreover, Miele’s Generation 6000 series appliances can be found in 570 homes in the Eden Island Resort on the Seychelles that is now referred to as “Miele Island.”
“We have already achieved notable success in the Philippines. It was a stroke of luck that we were able to win over a committed importer as our partner (Focus Global Inc.),” says Dr. Markus Miele, managing director and co-proprietor of Miele.
Such was the enthusiastic acceptance of the local market that Focus Global recently forged partnerships with Roxas Land Corporation’s Two Roxas Triangle. This imposing structure will be home to Manila’s elite. Luxury is the operative word when all its units have been equipped with Miele’s range hoods, cooktops, ovens and dishwashers
Each Miele product boasts precise functionality, unprecedented performance and proven accessibility that are unparalleled globally.
Miele domestic appliances are exclusively distributed by Focus Global Inc. in the Philippines.
Miele showrooms are at at Miele Gallery, The Residences at Greenbelt, Esperanza Street, Makati City, (794 2095 to 96, Telefax: +63 2 794 2097); 12th floor, Twenty-four Seven McKinley, 24th St. corner 7th Ave, McKinley Parkway, Bonifacio Global City, Taguig, (705-9999, fax 833-6377); Pioneer cor. Reliance Sts., Mandaluyong City, 634-8587, fax 634-8738 and Design Center of Cebu, P. Remedios cor. A.S. Fortuna Sts, Mandaue City, (+6332-520-9888, 238-7605 or fax + 63-32 239 2844).
