Belvedere Vodka’s new bottle design features Spectre 007
MANILA, Philippines – With the upcoming release of the 24th James Bond movie titled Spectre, Belvedere Vodka launches a special-edition Belvedere 007 Spectre bottle in celebration of its partnership with the film and as part of a global ad campaign featuring the latest Bond girl Stephanie Sigman.
The Belvedere 007 Spectre limited-edition collector’s bottle features the famous Bond gun barrel and 007 gun logo in 70cl and 1.75L. The bottle is available in select retailers in Metro Manila now until December.
The campaign features Mexican actress Stephanie Sigman, who plays the role of Estrella in the opening scene of Spectre. The TVC reveals the intricacies of the legendary martini cocktail where Sigman is seen ordering the classic “shaken, not stirred” martini and ultimately compliments it with the campaign slogan “Excellent choice, Mr. Bond.”
“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years,” says Stephanie Sigman. “His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.”
Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all-natural, additive-free character. Crafted using Polish Dankowskie rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
This is the first time Belvedere has been featured as a product in a Bond movie. During a partnership event in New York City, Belvedere president Charles Gibb commented, “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere is partnering with Spectre, our largest global partnership to date.”
Spectre, starring Daniel Craig, is set to open in Philippine theaters on its worldwide release on November 6, 2015 and will be distributed by Columbia Pictures, local office of Sony Pictures Releasing International.
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