Greenfield showcases transit-oriented residential development in Mandaluyong

MANILA, Philippines - Recognizing the growing trend toward transportation-linked city residences, property giant Greenfield Development Corporation is developing a 35-story high-rise condominium strategically located near the corner of major thoroughfares Shaw Boulevard and EDSA in Mandaluyong City.

Developed under wholly owned subsidiary Equus Property Venture Inc., Zitan is Greenfield’s prime offering in the category of mid-priced condo developments that are near public transportation hubs, specifically the MRT (mass rail transit) that traverses the length of EDSA.

Dubbed transit-oriented developments (TODs), these types of residential condominiums have been highlighted in property market studies in the past few years, pointing to the need for more efficient and integrated vertical communities that suit the fast-paced lifestyle of city dwellers.

An article in industry magazine MyProperty.ph summarizes TODs in the current real estate market, based on data from research consultancy Jones Lang LaSalle Philippines. 

The publication cited Zitan on a list of around 25 notable mid-range to high-end condo developments within a one-kilometer radius of MRT and LRT stations across the metro. All these projects are scheduled for completion between 2015 and 2017. 

“Zitan in particular enjoys one of the most advantageous locations, being connected to the Shaw MRT station which is the midpoint of the MRT line along EDSA,” said Atty. Duane A. X. Santos, executive vice president and general manager of Greenfield Development Corporation.

Zitan acts as a gateway to Greenfield District, the developer’s flagship masterplanned mixed-use city center emerging in the heart of Mandaluyong City. It will be home to shopping centers, malls, office buildings, other residential condominiums, and public spaces for socio-civic activities and entertainment events.

“Future residents of Zitan can look forward to unparalleled convenience commuting on the MRT and walking straight into their condominium building and unit,” added Santos.

Greenfield is targeting the increasing demographic of young urban professionals, executives and starter families, most of whom are first-time property buyers or investors.

Zitan boasts of above-average unit sizes for its market category. Units range from 25 sqm. studios to more spacious 46 sqm. one-bedroom configurations. “We provide more value to our homebuyers also with our amenities and building features, which are no different from those found in more premium condo developments,” explained Santos.

Zitan will offer facilities such as a swimming pool and fitness center, and property management services such as round-the-clock security, back-up power supply, and a main lobby with front desk and concierge services, according to Santos.