Youthful fashion by Yishion

Cool and crisp is the look identified with Yishion, an international brand of chic ready-to-wear apparel for the style-savvy young generation.  It is a multi-awarded Chinese retail fashion brand for the twentysomethings with over 5,000 franchised stores worldwide.  Yishion is best known for its quality fabrics, superior workmanship and trendy designs.  Currently, Yishion has two branches in the country:  at Shangri-La Plaza in Mandaluyong and The District mall in Cavite.  The very hands-on Yishion brand owner Joan Chung said the brand’s fashion trademark ranges from dainty florals in feminine hues to dressy getups for daytime and weekend wear for the ladies; and graphic tees and colored checks for campus denizens to crisp shirts for a pulled-together look for the young male professional.  On display are separates one can mix and match for an ensemble that’s clean, cool and crisp for today’s young, smart set.  Yishion’s graphic t-shirts sport vibrant colors and cool prints and none of the gothic images and inscriptions.