Keep on runnin’

MANILA, Philippines - From the starting gun to the finish line, this year’s Rexona Run promises to push running enthusiasts, professional runners and recreational runners to “Do: More.”

Mar Corazo, Rexona brand manager, says, “We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to ‘Do: More.’”

As one of the most sought after races in the Philippines, runners look forward to the Rexona Run every year for its exciting twists, prizes and categories.

On Oct. 20 at the Mall of Asia Grounds, participants are in for a different kind of race — the “Rexona Run To Your Beat,” the country’s first-ever multi-sensorial after-midnight run where live music pushes people to beat their personal best and culminates in a party at the finish line.

“This was inspired by the insight that when you run to the beat of the music, you run faster, you go further, you’re energized to do more,” says Corazo.

From the first gun start at 3 a.m., live performances will be scattered around the racetrack, adding a very different take on running. The 5K race will have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina. The 10K race will get the chance to run to Funk Avy and DJ Khai.  While the 21K race will see all performances, as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.

Coach Rio, Rexona partner and running expert, says, “It’s been proven that listening to music unleashes your energy.”

In line with Rexona’s “Do: More” philosophy, “Run to Your Beat” presents the perfect avenue for all individuals to “Do: More” — whether you’re an avid runner or leisure runner.

“Run to Your Beat” is also the ultimate test of Rexona’s efficacy because the product keeps one dry and fresh from the start of the race until the end of the party.

Top three finishers in the 21K category include P7,000 for first, P5,000 second and P3,000 for third; top three finishes in the 10K category will receive P5,000 for first, P4,000 for second, and P3,000 for third; and top three finishers in the 5K category go home with P4,000, P3,000 and P2,000 respectively.

To register, visit Riovana stores in Bonifacio Global City and Katipunan, as well as Toby’s outlets in SM Mall of Asia and SM North EDSA The Block. Online registrations are also accepted at www.runrio.com. Registration is ongoing until Oct. 13. Registration fees are as follows: P600 for the 5K, P700 for the 10K and P900 for the 21K.

For details visit the Rexona Men Facebook page, www.runrio.com or call/text the race hotline at 887-6194, 0927-3477700 (Globe), or 0929-7178164 (Smart).