Philips launches Led campaign with Ace Hardware

MANILA, Philippines - Philips Philippines, in partnership with ACE Hardware, recently launched its Promise of a Greener World LED Campaign at the SM Mall of Asia. Other partners include the World Wide Fund (WWF) and the Young Photographer’s Club of the Philippines (YOPHO).

The event also featured an environment-themed photo exhibit during the event, featuring the images of the finalists of an online contest that Philips conducted in partnership with the Young Photographers Club (YOPHO).

Contest winners were announced the same day: Glevie Doll Bacani’s “Bikes” in first place; Ysa Lavadia’s “Hope” in second; Daniel Formoso’s “Litter to Pocket” in third  and Antonio Carranza Jr.’s “Generation Green” as the People’s Choice.

Philips Lighting is the leading provider of lighting solutions and applications both for professional and consumer markets, transforming how lighting is used to enhance the human experience in the places where people live and work.

In its “The Promise of a Greener World” campaign, it emphasizes how using LED lighting solutions can help reduce the Philippines’ carbon footprint, and avert the drastic effects of global warming. Philips guarantees consumers that its LED lighting products offer long lasting and consistent brightness, savings on energy and cost, and guaranteed safety.

“Philips LED lighting solutions are not only energy-efficient but also provide a superior quality of light,” says Fabia Tetterro-Bueno Philips country manager and general manager for Lighting. “With this campaign, we hope to share with consumers the facts about LED lighting solutions and encourage them to make the simple switch to sustainable lighting solutions that is environmentally-friendly.”

“We are a strong advocate in environmental sustainability with our commitment to green manufacturing and solutions,” she added. “ That is why we decided to work with Kuya Kim — Kim Atienza  — to help spread the sustainability message as he is a strong advocate to make the planet a better place for current and future generations.”

Philips will be holding LED fairs in key malls across the Philippines, in order to bring the importance and benefits of using LED lighting solutions closer to consumers. The photo exhibit will make a stop on June 29 to 30 at SM City North EDSA.

Philips LED Lighting products are available in selected ACE Hardware, ACE Express and ACE Builders stores.