SM City opens in San Fernando, Pampanga

MANILA, Philippines - Kapampangans gave SM a warm welcome, as crowds packed SM City San Fernando when it opened recently. Not even the overcast skies and rainy weather could stop shoppers from quickly filling up the mall as soon as SM Prime Holdings president Hans T. Sy — in the SM tradition — opened the doors to welcome the first wave of customers.

SM City San Fernando is SM Prime’s 44th mall, and the third in Pampanga after the opening of SM City Pampangain 2000, and SM City Clark in 2006.

The new mall is a testament to SM’s close ties to the Kapampangans; as well as its confidence in San Fernando’s booming economy. Known as the Christmas Capital of the Philippines, San Fernando’s strategic location within the Manila-Clark-Subic Economic Triangle makes it a growing agro-industrial-commercial metropolis. It is also the regional center of Central Luzon, and home to regional offices of government line agencies.

Pampanga Governor Lilia Pineda and San Fernando Mayor Oscar Rodriguez were the guests of honor during the blessing. Archibishop Paciano Aniceto and board members Trina Dizon, Ric Yabut, Monina Laus, Fritzie Dizon and Raul Macalino led the blessing right. On hand to greet the guests were SM officials led by Felicidad T. Sy, SM Prime Holdings president Hans T. Sy, and Supermarket president Herbert T. Sy.

Located on a 7,835 square meter site in V. Tomico Street in Barangay Santo Rosario, the seven-story 42,625 square-meter mall will bring SM’s shopping, leisure, and entertainment excitement closer to San Fernando’s heritage district.

The heritage district’s rich tradition was taken in consideration in SM City San Fernando’s design. The mall’s façade was designed to blend with the district’s historic buildings, while creating a lively shopping center that reflects SM’s groundbreaking approach to retail. It also highlights SM’s commitment to the environment by using sustainable materials.

 The main mall entrance leads to a variety of shops, with color and a sculpted ceiling creating an alluring experience. The mall’s main retail anchors, the SM Department Store and SM Supermarket, are strategically located in the ground floor for easy access. SM mainstays like the SM Appliance Center, ACE Hardware, and Watsons; as well as fashion boutiques, an IT Zone, beauty and wellness shops, and service outlets will enhance the shopping experience.

Mallgoers can enjoy eating out options from major national and international chains; while three state of the art cinemas will serve as the focal point of the indoor entertainment area.

A three-level parking garage located above the four-story shopping center provides generous parking. For customer convenience, the parking structure is integrated into the overall design with a service and dock area located along Consunji Street.