Adidas launches King and Queen of the Road

Run in style: Adidas offers several cool singlets for its “King of the Road” marathon on Sept. 30. This year’s race will have three categories — 5k, 10k and 16.8k. The top male and female winners from the 16.8k “closed” category will be hailed as the Philippines’ “King and Queen of the Road” and will qualify for an all-expense paid trip to Singapore on Oct. 28 to compete in the Adidas KOTR Southeast Asia Championship.

MANILA, Philippines - Now in its 14th year, Adidas invites runners from all over to join this year’s Adidas “King of the Road” (KOTR) on Sept. 30 at Bonifacio Global City, Taguig.

This year’s race will have three categories — 5k, 10k and 16.8k. For the 16.8K distance, there are two sub categories — the “closed” category for Filipino nationals and the “open” category for all nationalities. The top male and female winners from the 16.8 k “closed” category will be hailed as the Philippines’ “King and Queen of the Road” and will qualify for an all-expense-paid trip to Singapore on Oct. 28 to compete in the Adidas KOTR Southeast Asia Championship.

“The Adidas King of the Road is a platform that allows runners to achieve their personal best. Adidas continuously provides top of the line products, technology, and events that support runners to be the best they can be,” says Jason Gervasio, Adidas brand communications and sports marketing manager.

The first Adidas KOTR Southeast Asia Championship, held last year, unified runners from all around the region. The event had participants from the Philippines, Thailand, Singapore, Indonesia, and Malaysia all competing in a bid to be crowned as the Adidas SEA :King of the Road.” The Philippines was chosen as the first country to host the culminating activity of the Southeast Asian championship race lat year. Similar to last year’s KOTR, multi-color Adidas singlets will display the vibrancy of running as a sport across the region.

Continuing the tradition of pushing people to achieve their personal breakthroughs, the global brand brings the KOTR SEA Championship Year 2 to Singapore. The race will begin and end in the Lion City’s newest iconic landmark, the Gardens by the Bay. Around 12,000 runners are expected to participate as Adidas aims to gather the best of the best from five countries to run by Singapore’s newest 100-hectare park.

To join the race: Register online for the Adidas King of the Road 2012 from July 25 to September 15 at http://adidaskingoftheroad.com/ph) or visit any of the five KOTR registration sites until Sept. 23: Adidas Megamall, Adidas Rockwell, Adidas SM Mall of Asia, Adidas Trinoma, and Adidas Greenbelt. 

Race fees are P1,050 for 5k and 10k and P1,300 for 16.8k.