Unique business philosopy shines through with The Beacon

MANILA, Philippines- In today’s real estate industry, the number of products developed or launched is no longer the sole basis of a company’s success. Rising property developer Geo-Estate Development Corp. has proven that having industry mavericks at the helm of the company, a sincere objective to level a mid-income family’s chance to own a beautiful home, and a clear mission to deliver what has been committed to on time, are things that make people trust a company.

With its current thrust to complete and turn over the first tower of its pioneering residential project, The Beacon in Makati, Geo-Estate’s growth is measured with every milestone in construction, making sure that plans are on track, and every detail is covered.

Geo-Estate Developmentchairman and CEO Francisco H. Licuanan III

Geo-Estate chairman Francisco H. Licuanan III sees the company as a small, specialized group that will remain as such for a while. “Too much growth affects the quality of the product.  Being small, on the other hand, means you can grow deliberately as opportunities come and as much as your organization can comfortably accept,” says Licuanan.

He also shares that this vision is made possible by the company’s focused direction. Admittedly young and small in manpower compared to other developers, Geo Estate sees this as an advantage when it comes to operations.

“With few projects on hand, we can give more personal attention to each and deliver on the promised quality,” he discloses. With such a business philosophy, one would understand why the company has spent as much time as it has on The Beacon. 

Accordingly, unit owners of The Beacon are assured of a superior product priced lower than its direct competitors.

The Beacon’s Roces Tower is the first of three towers to rise at the corner of Arnaiz and Chino Roces avenues in Makati City. Once completed, the development will offer first-rate amenities like a 450-sq.m. pool, a 300-meter jogging trail with exercise stations, a 225-sq.m., two-level gym, and landscaped gardens.  A lobby concierge and a laundry room also provide added conveniences. Turnover of units is scheduled to begin in July 2011.

Aside from its superb lifestyle amenities and good location, The Beacon is said to be one of Makati’s most-sought after projects. More information is at www.thebeacon.com.ph.