Prada opens new monobrand store in Berlin

MANILA, Philippines - Prada opened a new monobrand store in Berlin at 186 Kurfustendamm, in the heart of the city’s luxury shopping area. The store spans across two floors covering a total surface area of approximately 500 square meters. It houses Prada collections of ready-to-wear, bags, accessories, and footwear for both women and men.

Designed by architect Roberto Baciocchi, the project respects and enhances all the historic elements of the building it occupies. Through the large display windows, one can see the elegant lounge in which velvet sofas and the black marble staircase finishes make for a feminine and sophisticated atmosphere that matches the spirit of the building.

What women want: Prada indulges women’s passion for all things beautiful with its ready-to-wear, bags and accessories collection.

On the ground floor, accessories and leather goods are displayed in niches covered in ivory saffiano leather that, together with the pastel green walls, evoke the distinctive elements of Prada stores around the world.

The first floor extends across two separate and distinct wings, in keeping with the architecture of the building. The space dedicated to the menswear collections presents an elegant and sumptuous atmosphere characterized by rosewood and wheat-colored velvet, while the women’s area is defined by the feminine touch of its furnishings. The ceiling is decorated with sumptuous plasterwork that makes for a special type of lighting in a sequence of rooms evoking an old–styled elegant home.

Masculine appeal: The space dedicated to the menswear collections presents an elegant and sumptuous atmosphere characterized by rosewood and wheat-colored velvet.

In the Philippines, Prada is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 4, Ayala Center, Makati.