Life is iBox of knickknacks

MANILA, Philippines - The recent iBox launch at SM Makati’s Concourse area brought together some of Manila’s multi-tasking young set who have all discovered great storage solutions in this high-quality plastic product.

TV host Lia Cruz, television personality and radio jock Sam Y.G., sportscaster Patricia Bermudez-Hizon, Homestyle editor in chief Jeff Isidro, and iBox celebrity endorser Judy Ann Santos-Agoncillo share how the iBox helps them organize their things and their lives. 

Judy Ann Santos-Agoncillo is proud to say that she is an even bigger star in her home, being a wife and mother who uses iBox in her daily life.

As a TV host and courtside reporter, Lia Cruz’s job means being out and about a lot. Like any other girl, she needs to have a lot of stuff in tow, packed and organized in an iBox for her next assignment. Lia also likes to read. All her magazines and books are neatly organized in one big iBox to keep them dust-free.

Sportscaster Patricia Bermudez-Hizon sits on her iBox, available at SM Department Store.

Working as a TV personality by day and a radio jock by night, plus event hosting stints and appearance, Sam Y.G. keeps an organized desk with his magazines and books in one iBox. Sam uses a medium-sized iBox for his gadgets, DVDs, gaming kits and laptop essentials for a secured compact storage.

Being a sportscaster, writer, philanthropist, wife to former PBA star Vince Hizon and a mother of two kids, Patricia Bermudez-Hizon finds organizing the best way to manage all careers. Patricia keeps the stuff of her kids in bigger iBoxes that can be hauled around the house, keeps all donated items for her donation neat and ready for delivery via huge and sturdy iBoxes and she safe-keeps her family mementos and DVD collection in an iBox.

Homestyle editor in chief Jeff Isidro also runs a publishing company, owns an architectural firm, and is an accomplished architect. This jack of all trades still manages to keep his magazine’s archive, and blueprints in iBoxes.

Organized by SM Homeworld and iBox, the event was also attended by Sawasdee Marketing Corporation president Raphael Chua and sales marketing manager Annie Chua. Sawasdee Marketing Corp. is the leading importer of high-quality plastic houseware products in the Philippines, and distributor of iBox in the country.