Muji mania in Manila

MANILA, Philippines - Muji finally lands the Philippine shores. Premier retailer Stores Specialists Inc. recently launched the Japanese brand Muji in its new home at the Bonifacio High Street, Taguig City. From apparel, accessories, furniture to food, Muji showcases its full lifestyle offerings.

The recent grand launch gathered guests led by Muji president Masaaki Kanai, Muji general manager Kiyomi Mogami, Rustan Commercial Corporation president Zenaida Tantoco, Stores Specialists Inc. executive vice president Anton Huang, and Stores Specialists Inc. general manager Elizabeth Quiambao. 

The affair showcased the latest offerings from the brand, and guests were treated to an exclusive shopping experience. The night also presented a fashion demonstration via live mannequins donning the apparel collection styled by self-professed Muji aficionado Cecile Zamora- Van Straten.  

Muji president Masaaki Kanai

Manila’s social and fashion circuits all excitedly attended the grand launch to get first dibs on Muji products. Notable faces present during the event were Kaye Tinga, Kit Zobel, Barbara Aboitiz, Joey Mead, Ian King, Jojie Lloren, Ivar Aseron, Joey Samson, Louis Claparols, JC Buendia, Dennis Lustico, Kate Torralba, Rosanna Ocampo, Rajo Laurel, Nix Alanon, Mai and David Kaufman, Anna Palabyab, Borgy Manotoc, Georgina Wilson, Isabel Roces, Raya Mananquil, Robby Mananquil, Val delos Santos, Ruby Gan, Raymond Gutierrez, Mika Lagdameo Martinez, and many more. In celebration of its arrival in Manila, the Muji shopping experience was complemented by Japanese-inspired music mixed by DJ Jujin Samonte, Japanese favorites were served and drinks were sponsored by Ralph’s Wines & Spirits.

Muji has always defined its products through restraint, simplicity and relevance. Their revolutionary idea of eliminating logos and instead focusing on improving product design and functionality struck a chord with society. In fact, their brand name, Mujirushi Ryohin — which translates to “no brand, quality products” — embodies their goal of making their products speak for themselves.

Muji’s core principles revolve around three important themes: selection of materials, streamlining of process, and simplification of packaging. The first mark of Muji’s dedication to quality stems from their incessant search for sustainable and innovative sources of raw materials. This allows them to produce eco-friendly products like organic towels as well as denim tag materials used for wallets and other stationery items. Upon sourcing the best materials, items undergo a meticulous design process that aims to eliminate the unnecessary. Items that seem simple have actually been redesigned for optimal use. In keeping with their natural stance, Muji veers away from artificial additives so products retain their original color and shape.

Muji’s penchant for simplicity and their concern for the environment extend to its packaging. Items are presented as they are, and packaging is kept to a minimum. Consumers are also encouraged to buy only what they need — one pillowcase instead of a set of two, and ink refills instead of new pens. This allows Muji, as well as their many patrons to conserve resources and reduce waste.

Over the years, Muji has put forward essential items that are practical yet covetable, and eco-friendly yet luxurious. In its 30 years in business, Muji has created innovative products that include stackable PP boxes, recycled notebooks, cardboard box speakers, and right angle socks. Their household items adhere to a minimalist aesthetic suitable for any home, and their clothing line presents wardrobe basics all made from the best fabric cut in comfortable silhouettes.

Starting from a modest lineup of 40 products, Muji has grown to include 7,000 products sold in 18 countries in Europe, Asia, and North America. Muji has established itself as a well-loved Japanese brand and continuing to expand globally providing simple yet creative, functional, and relevant quality lifestyle products.

In the Philippines, Muji is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Bonifacio High Street, Taguig City.