Developing the Chino Roces area into prime property

MANILA, Philippines - If the Don Chino Roces area (formerly Pasong Tamo) is enjoying a boom in property development right now, there’s no doubt that the credit should go to Federal Land Inc., the property unit of Metrobank group, for leading the way in developing the once laid-back area.

And Federal Land continues to be aggressive in property development, as indicated by the construction of The Oriental Place, one of the company’s projects in the area, whose showroom was inaugurated recently.

Jose Mari Banzon, executive vice president and general manager of Federal Land, said in an interview that location is a major factor why investors and homebuyers want to locate to the area.

“It brings convenience to you when you are based in Makati because of the accessibility to schools, business, malls, hospitals and churches, among others,” he mused.

The 35-story, high-rise residential project is located along Don Chino Roces Avenue, in the heart of the Makati Commercial Business District. It is easily accessible to Senator Gil Puyat Avenue, Amorsolo St. (in Legazpi Village) and Pasay Road, with schools, offices, and other commercial establishments in close proximity. Reflecting the style and elegance of an urban lifestyle, The Oriental Place boasts of complete facilities and services at a fair price, making it a rewarding lifestyle investment.   

Aside from its strategic location, Banzon explained that Federal Land’s impressive track record in turning over their projects is also a major reason why buyers are not reluctant to buy a property or properties from Federal Land.

“When Federal Land promises to deliver a project on a certain date, it is committed to deliver the project on the exact date,” said Banzon. “Even during The Oriental Garden days, Federal Land was committed to finishing the projects, even when business encountered challenging times,” he added.

The Basics Of Property Investment

Banzon stressed that education, or learning the rudiments of investments in real estate, will allow a buyer to maximize his return on investment. He noted that an investor needs to understand the basics of investment — the value of the property, the capital appreciation, trends in rental rates, and any costs incurred.

Although it involves a certain degree of risk, Banzon said a buyer could earn a lot after just a few years by investing in an ideally situated property like The Oriental Place. Education, he said, is key to enjoying the financial returns from one’s investment. Hence, it is important to know the nitty-gritty of a property before investing. Banzon added that The Oriental Place has also been warmly received by Filipino expatriates in Guam, Japan and Europe. He said that improvements in the income of Filipinos working overseas would result in an improvement of their choices when buying homes.

As far as investment in Federal Land projects is concerned, Banzon said more and more Filipino overseas are realizing it is a good move to invest in property development projects.

The Oriental Place offers one- and two-bedroom units.  Buyers of the two-bedroom units will enjoy a modern-inspired master’s bedroom, which comes with a balcony offering a great view of the city. The second bedroom is perfect for kids or as a guestroom.

With its strategic location and promise of comfortable living, The Oriental Place is truly a viable investment for every Filipino. For more details, visit The Oriental Place showroom at Don Chino Roces Avenue corner Javier St., Makati, or call 759-3000.