Tone your legs while shopping
MANILA, Philippines – FitFlop introduces a new fitness regimen for today’s dynamic women who frequent shopping malls.
“Mallxercise” is FitFlop’s approach to achieving a healthy lifestyle. Designed for women on the go, it highlights the benefits of the simplest yet highly effective form of exercise — walking.
The flip-flop brand recently invaded Rockwell Power Plant Mall in Makati City to let women feel the excitement of shopping while getting a leg-toning exercise courtesy of FitFlop.
The first 20 shoppers who bought a pair of FitFlop received a crash course on the proper way of walking from Maveec Miguel, a seasoned trainer from the wellness company FitLine. The participants then embarked on a walking tour around Rockwell wearing their FitFlop while making stops at selected establishments that specialize in health and wellness products.
FitFlop is made with the revolutionary multi-density microwobble board mid-sole that specifically targets the leg muscles. Wearing FitFlop over time results in shapelier legs, thighs and bum without the need to sweat it out in the gym. Touted as the shoe with a gym built-in, FitFlop has become the footwear of choice of stylish and fitness-conscious women across the world. Even the queen of talk shows Oprah Winfrey included FitFlop in her summer must-haves.
Participants were also treated to a scavenger hunt where they were asked to look for items in specific stores in Rockwell. Those who completed the tasks within the shortest span of time won a pair of the limited-edition Aurelia, a corseted gladiator-inspired FitFlop boot. It is made in collaboration with Kirna Zabete, a retail fashion haven in New York’s SoHo district.
FitFlop is available at level R-1, Power Plant Mall, Makati City; Res|Toe|Run (Trinoma, Ayala Cebu, Glorietta, Gateway and Robinson’s Galleria); Shoe Salon; Bikram Yoga, Makati City; ROX, Juego (GB4), The Travel Club Rockwell, and selected Bratpack stores.
