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Two Serendra: Hip, upbeat home of passionate minds | Philstar.com
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Modern Living

Two Serendra: Hip, upbeat home of passionate minds

- Joy Angelica Subido, Joy Angelica Subido, Karla Alindahao -
As an environmentally conscious development in the Bonifacio Global City, Two Serendra appeals to single urbanites, young couples and families. This is because of its location and amenities. Although it is minutes away from schools, offices and shopping centers, there is the added bonus of wide, open spaces and lush gardens. The greenery is a soothing balm to an urban dweller’s asphalt- and concrete-jaded eye.

What makes Two Serendra special is that all units, with their expansive views from windows and balconies, were specifically designed to appreciate and make the most out of the landscaped greenery and open space. Even more exceptional is that the landscaped greenery and open spaces make up 65 percent of the entire development.

Gyms, basketball and badminton courts, parking, telephone and power cables and a centralized sanitary disposal system are located underground so that these do not impede the view of green lawns, colorful blooms, shrubs swaying gently in the wind or droplets of water making the leaves of trees shiver and shake during a rainstorm.

Dan M. Abando, president of Community Innovations, a subsidiary of Ayala Land and developer of Two Serendra, shares that 40 full-grown trees will be planted in a central area of the development, and the site is left unexcavated to ensure that the trees thrive. An interactive water park with children’s pool, sculptural fountains, jogging and bike trails, a running stream and an open playfield makes the package even more appealing to those environmentally conscious individuals who choose to reside in urban settings. For them, Two Serendra offers the best of both worlds.

"Positioning speaks for itself," says Abando. "It is suburban living in the city. It is addressing what people think condominium living cannot address" – a relaxed environment in a cosmopolitan city. He shares that Two Serendra is on the last leg of construction for the mid-rise development, and in mid-2007 one section will be turned over to the homeowners. Furthermore, Two Serendra’s high-rise development will be launched this year. This will feature exceptional and exciting features that, as yet, cannot be divulged.

But how do you continue making improvements and innovations to what is already exceptional? "Understanding the market is very important," emphasizes Dan Abando. "Knowing the attitudes and changing wants of our market pushes us to continuously look at ideas or innovations that will address all of these. We try to take a step further and go beyond and improve upon what the standard is. We have to make sure that (our market) feels and values the experience we offer to them. We would like our products to stand the test of time. We value (our market’s) investment and we reciprocate by giving the best quality in our class."
Innovating The Market With Passion
What is a passionate mind? It is creative, hip and upbeat. It is discerning and independent. It doesn’t merely go with the flow. It has foresight and enthusiasm. It is well informed and eager to learn. It is determined and positive. It is considerate, aware and involved. Necessarily, people with passionate minds relish life to the fullest. That is what Community Innovations, the developer of Two Serendra, is all about.

"We moved our offices here in Bonifacio High Street to be closer to what we feel our market espouses," says Abando, about their corporate offices in Bonifacio High Street. "Being in a creative and vibrant environment such as this can help us further hone our minds to feel what our market is all about. We observe the people walking around and are motivated more to provide what our market can enjoy."

What is Community Innovations’ market like? It is a well-educated, ambitious, hardworking sector with vibrant lifestyle. They value their investments and enjoy life.

As president of a company that focuses on serving the property needs of a dynamic sector of urban dwellers, Abando encourages creativity among his colleagues to address the unique needs of the market. "When we develop our product we don’t just look at how much area we sell," he declares. "We do not think solely of finishing or a standard layout. What is important to us is the quality of life in our units. When we develop our products, we’d like to visualize the experience of our buyer." Clearly, imagination and artistry coupled with a high level of technical skill is vital to be able to address these needs. For this upbeat group, Two Serendra is the intelligent and progressive option.

ABANDO

AYALA LAND

BONIFACIO GLOBAL CITY

BONIFACIO HIGH STREET

COMMUNITY INNOVATIONS

DAN ABANDO

MARKET

SERENDRA

TWO

TWO SERENDRA

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