The perfect Christmas stocking stuffers from Nokia
September 16, 2006 | 12:00am
It’s 100 days before Christmas, and the people at Nokia are rolling out the perfect gifts for yourself and your loved ones this Yuletide season. Within the next few months, Nokia will be releasing in the Asian market its update on the Nokia 8800, the Nokia 8800 Sirocco edition, and three new fashion phones under its L’Amour Collection, the Nokia 7360, Nokia 7373, and Nokia 7390.
Launched last week at the ballroom of the Park Hyatt Saigon in fashionable Ho Chi Minh City in Vietnam, the new mobile phones present high-end and fashionable consumers with new devices to match their busy lifestyles.
The Nokia 8800 Sirocco edition is Nokia’s latest premium mobile phone. The phone takes its design inspiration from the sirocco, the regal wind that forms in the Sahara and blows across the Mediterranean. The sirocco arises from a warm, tropical air mass that collides with the cooler, humid air of the Mediterranean. The resulting air stream hurtles across the southern coasts of Europe.
The Nokia 8800 Sirocco edition comes in two models – the light and dark. The light model is inspired by the hot air mass from the desert, while the dark model takes its cue from the cool wet air of the Mediterranean. With its sensual and contemporary design, this premium phone has a human feel coupled with impeccable functionality and superb craftsmanship.
What makes the Nokia 8800 Sirocco edition different from the previous Nokia 8800 model is the exclusive nature-inspired soundtrack composed for the mobile phone by British composer Brian Eno, who is known for his ambient compositions. The exclusive ring tones, alerts, and wakeup tones are said to be among the best ambient melodies Eno has composed. The tones take their cue from the sirocco, with ring tones, alerts, and wakeup tones that are described as organic, calm, and highly evolved.
The Nokia 8800 Sirocco edition has a signature thumbprint design that follows the "form follows function" dictum. Managing the phone is easy as the thumb rests conveniently at its center, giving the user comfortable leverage to utilize the phone’s different functions.
Like the earlier Nokia 8800 model, the Nokia 8800 Sirocco edition has a stainless steel case that gives the device a sensual feel. The glass display has a sapphire coating rendering it scratch-free, while its slide mechanism uses ball bearings fabricated by German automotive designers. The sliding mechanism reveals a two-megapixel camera, an ergonomic keypad, and a jewel-like navigation key.
The Nokia 8800 Sirocco edition is marketed as a premium phone that meets the needs of high-end users, with design innovations and complementary features that reflect this consumer group.
"Within the premium space, the style aspect is very important. It’s about the choice of materials and the design," says Alex Lambeek, Nokia vice president of sales and market operations, Asia Pacific.
"There’s a consistency in the products we bring to the market, which can be seen when you look back and forward at our portfolio. When you look at one model and the next, there are consistent design elements. It’s very much the same when you look at a Nokia 8800 and the new Nokia 8800 Sirocco edition. There are certain design elements, that we want to be recognized for. This trust element in the design is a sign of confidence that we’ve picked the right suite, but, of course, we need to constantly refine them and be sensitive to the latest trends. And this is where working with designers, who have their fingers on the pulse in terms of where the trends are, makes the difference," Lambeek adds.
The earlier Nokia 8800 has sold more than a million units by June 2006. It won the Red Dot "Best of the Best" award for 2006 in the communication technology category. One of 36 winners in 12 main categories selected from over 2,000 products submitted to the Red Dot Museum based in Essen, Germany, the Nokia 8800 is the only mobile phone to receive this prestigious international award this year.
Each unit of the Nokia 8800 Sirocco edition comes with a complimentary stainless steel Bluetooth headset, which matches the cell phone’s design.
The Nokia 8800 Sirocco edition will be available in the local market this month.
For its third fashion phone collection, the L’Amour Collection, designers at Nokia take inspiration from tribal art and ethnic decoration in creating a new set of mobile phones that will fit perfectly in the purse of every fashionista. The result is a beautifully designed range of mobile phones in a palate of textures and colors to meet every style desire.
The new L’Amour Collection follows the Distinctly Bold fashion phone collection launched in Shanghai in 2004, and last year’s L’Amour Collection.
The highlight of the new L’Amour Collection is the Nokia 7390, a 3G fashion phone that boasts a three-megapixel camera with auto focus and integrated flash. The Nokia 7360 is a tri-band unit with a timeless design, while the Nokia 7373 incorporates the company’s iconic swivel design.
The new L’Amour Collection has an earthy palette of color and traditional materials, updating the bohemian feel of the previous fashion collection for a nouveau ethnic feel. Embroidery, 3D appliqué, ceramic tiling and other forms of traditional decoration are utilized to come up with beautiful embossed finishes and graphics.
"Nokia is a pioneer of fashion phones, dating back to 1999 with the Nokia 8210 and its interchangeable color covers," says Matt Rothschild, director of product and portfolio management for mobile phones, Asia Pacific. "It was then that phones became much more than a communication device. It was about self-expression, an accessory that reflected the owner’s personality and mindset. So, there’s an emotional attachment with these devices. By getting the right touches of color and fashion trends, it really got people using these devices more as lifestyle choices."
The Nokia 7390 is a fold phone that combines modern precision technology with groundbreaking design. Nokia’s first 3G fashion phone, it has a three-megapixel camera and quad-band connectivity within its ceramic inspired shell design and leather trim. It has a built-in music player that comes with a one-button access. It comes in two colors: a bronze black version for a masculine feel, and a powder pink model that combines ceramic white and powder pink, color palettes presently predominant on catwalks and fashion collections.
The Nokia 7373 combines ethnic patterns with Nokia’s compact swivel design for a fresh look and a perfect grip. Each unit has finely tooled surfaces, exquisite design detail, and embossed finishing. It has a two-megapixel camera, music and video players with twin stereo speakers, and complementary fashion headset, pouch, and phone jewelry. It comes in bronze black, powder pink, and black chrome.
The Nokia 7360 is an elegant and compact mobile phone that has accents inspired by metal, leather, and transparent surfaces. It has an integrated camera, a stereo FM radio, MMS capability, mp3 ring tones, and Nokia Xpress Audio Messaging capability.
"We wanted to launch our fashion phones as a collection just as how the fashion industry works," says Rothschild. "That allows us to address a number of price points as there is always an affordability level. It also allows us to experiment with different forms, design and colors. For instance, I’m proud of the Nokia 7370 with its swivel design. It’s something different that Nokia has done and fashion people tend to be more willing to experiment new things. As seen in the new L’Amour Collection handsets, we have taken great motifs and imagery to address different consumers by offering new and different color options. Different color options will be available but they will continue to tie in with respective themes. Fashion moves quickly and we need to move as quickly to ensure we’re offering something relevant and fresh. Colors are a nice way to achieve this."
Nokia’s new L’Amour Collection will be available in the market by the fourth quarter of 2006.
For details on the Nokia 8800 Sirocco edition and the new Nokia L’Amour collection, visit http://www.nokia-asia.com.
Launched last week at the ballroom of the Park Hyatt Saigon in fashionable Ho Chi Minh City in Vietnam, the new mobile phones present high-end and fashionable consumers with new devices to match their busy lifestyles.
The Nokia 8800 Sirocco edition is Nokia’s latest premium mobile phone. The phone takes its design inspiration from the sirocco, the regal wind that forms in the Sahara and blows across the Mediterranean. The sirocco arises from a warm, tropical air mass that collides with the cooler, humid air of the Mediterranean. The resulting air stream hurtles across the southern coasts of Europe.
The Nokia 8800 Sirocco edition comes in two models – the light and dark. The light model is inspired by the hot air mass from the desert, while the dark model takes its cue from the cool wet air of the Mediterranean. With its sensual and contemporary design, this premium phone has a human feel coupled with impeccable functionality and superb craftsmanship.
What makes the Nokia 8800 Sirocco edition different from the previous Nokia 8800 model is the exclusive nature-inspired soundtrack composed for the mobile phone by British composer Brian Eno, who is known for his ambient compositions. The exclusive ring tones, alerts, and wakeup tones are said to be among the best ambient melodies Eno has composed. The tones take their cue from the sirocco, with ring tones, alerts, and wakeup tones that are described as organic, calm, and highly evolved.
The Nokia 8800 Sirocco edition has a signature thumbprint design that follows the "form follows function" dictum. Managing the phone is easy as the thumb rests conveniently at its center, giving the user comfortable leverage to utilize the phone’s different functions.
Like the earlier Nokia 8800 model, the Nokia 8800 Sirocco edition has a stainless steel case that gives the device a sensual feel. The glass display has a sapphire coating rendering it scratch-free, while its slide mechanism uses ball bearings fabricated by German automotive designers. The sliding mechanism reveals a two-megapixel camera, an ergonomic keypad, and a jewel-like navigation key.
The Nokia 8800 Sirocco edition is marketed as a premium phone that meets the needs of high-end users, with design innovations and complementary features that reflect this consumer group.
"Within the premium space, the style aspect is very important. It’s about the choice of materials and the design," says Alex Lambeek, Nokia vice president of sales and market operations, Asia Pacific.
"There’s a consistency in the products we bring to the market, which can be seen when you look back and forward at our portfolio. When you look at one model and the next, there are consistent design elements. It’s very much the same when you look at a Nokia 8800 and the new Nokia 8800 Sirocco edition. There are certain design elements, that we want to be recognized for. This trust element in the design is a sign of confidence that we’ve picked the right suite, but, of course, we need to constantly refine them and be sensitive to the latest trends. And this is where working with designers, who have their fingers on the pulse in terms of where the trends are, makes the difference," Lambeek adds.
The earlier Nokia 8800 has sold more than a million units by June 2006. It won the Red Dot "Best of the Best" award for 2006 in the communication technology category. One of 36 winners in 12 main categories selected from over 2,000 products submitted to the Red Dot Museum based in Essen, Germany, the Nokia 8800 is the only mobile phone to receive this prestigious international award this year.
Each unit of the Nokia 8800 Sirocco edition comes with a complimentary stainless steel Bluetooth headset, which matches the cell phone’s design.
The Nokia 8800 Sirocco edition will be available in the local market this month.
For its third fashion phone collection, the L’Amour Collection, designers at Nokia take inspiration from tribal art and ethnic decoration in creating a new set of mobile phones that will fit perfectly in the purse of every fashionista. The result is a beautifully designed range of mobile phones in a palate of textures and colors to meet every style desire.
The new L’Amour Collection follows the Distinctly Bold fashion phone collection launched in Shanghai in 2004, and last year’s L’Amour Collection.
The highlight of the new L’Amour Collection is the Nokia 7390, a 3G fashion phone that boasts a three-megapixel camera with auto focus and integrated flash. The Nokia 7360 is a tri-band unit with a timeless design, while the Nokia 7373 incorporates the company’s iconic swivel design.
The new L’Amour Collection has an earthy palette of color and traditional materials, updating the bohemian feel of the previous fashion collection for a nouveau ethnic feel. Embroidery, 3D appliqué, ceramic tiling and other forms of traditional decoration are utilized to come up with beautiful embossed finishes and graphics.
"Nokia is a pioneer of fashion phones, dating back to 1999 with the Nokia 8210 and its interchangeable color covers," says Matt Rothschild, director of product and portfolio management for mobile phones, Asia Pacific. "It was then that phones became much more than a communication device. It was about self-expression, an accessory that reflected the owner’s personality and mindset. So, there’s an emotional attachment with these devices. By getting the right touches of color and fashion trends, it really got people using these devices more as lifestyle choices."
The Nokia 7390 is a fold phone that combines modern precision technology with groundbreaking design. Nokia’s first 3G fashion phone, it has a three-megapixel camera and quad-band connectivity within its ceramic inspired shell design and leather trim. It has a built-in music player that comes with a one-button access. It comes in two colors: a bronze black version for a masculine feel, and a powder pink model that combines ceramic white and powder pink, color palettes presently predominant on catwalks and fashion collections.
The Nokia 7373 combines ethnic patterns with Nokia’s compact swivel design for a fresh look and a perfect grip. Each unit has finely tooled surfaces, exquisite design detail, and embossed finishing. It has a two-megapixel camera, music and video players with twin stereo speakers, and complementary fashion headset, pouch, and phone jewelry. It comes in bronze black, powder pink, and black chrome.
The Nokia 7360 is an elegant and compact mobile phone that has accents inspired by metal, leather, and transparent surfaces. It has an integrated camera, a stereo FM radio, MMS capability, mp3 ring tones, and Nokia Xpress Audio Messaging capability.
"We wanted to launch our fashion phones as a collection just as how the fashion industry works," says Rothschild. "That allows us to address a number of price points as there is always an affordability level. It also allows us to experiment with different forms, design and colors. For instance, I’m proud of the Nokia 7370 with its swivel design. It’s something different that Nokia has done and fashion people tend to be more willing to experiment new things. As seen in the new L’Amour Collection handsets, we have taken great motifs and imagery to address different consumers by offering new and different color options. Different color options will be available but they will continue to tie in with respective themes. Fashion moves quickly and we need to move as quickly to ensure we’re offering something relevant and fresh. Colors are a nice way to achieve this."
Nokia’s new L’Amour Collection will be available in the market by the fourth quarter of 2006.
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