Pushing yourself to the limit

To know who you really are and what you’re capable of, you have to push yourself to the limit.

That is also the mantra of Luminox, which wants people to push themselves like they’ve never been pushed. Hence, their sponsorship of the national squad for Obstacle Course Racing.

While resonating with the brand identity of Luminox, they held an event at the historic Corregidor Island billed as “Siege & Strike.” It tested participants in an experience where the impressive features of a Luminox watch and its “always visible technology” was maximized.

Invited were members of the media, military personnel and members of the OCR Philippine squad.

To provide a real-time brand experience, two activities were held: one at night and another during the daytime. 

The night activity was more tactical but also tiring, but the daytime event was very physically demanding.

During the evening event, the “Black Out Siege,” participants were grouped in pairs, with one representative from the armed forces and another from the media.

The activity maximized Luminox’s “always visible technology” and built-in compass feature.

There were five stations for this activity, and all were done with the media member blindfolded.

• Station 1. Climb onto an elevated platform, then descend from the platform and walk towards the next station.

• Station 2. Perform 20 squat thrusts and duckwalk to the next station.

• Station 3. Do 10 helicopter turns and walk towards the next station.

• Station 4. Perform 20 squat pumps then crawl to the last station.

• Station 5. Target shooting (a pellet gun equipped with a laser pointer is aimed at the target by the media participant with the aid of the instructions of his military partner).

The military personnel used the features of Luminox to guide his teammate from one station to the next and also performed all tasks for each station except for the target shooting.

With my body already aching from the evening’s challenge, the “White Out Strike” was held the morning after.

The participants were divided into two divisions: the Elite contenders and the media.

Both divisions had seven stations from the starting point to the finish line.

We started and ended on the South Beach activity area after a 3K run to the end point of the War Memorial Zone. It was followed by ramp scaling, log hurdles, a five-foot sea dive, baby crawl on a log, mud crawl, obstacle tire run, and the 10-kilo sand bag carry up a small hill.

The Elite category had even greater challenges for the participants.

We were all issued a Luminox watch and were dressed in fatigue trousers, camo shirts and military boots.

It all looked easy from the start, but as the assignments kept piling on, it seemed like the end of the world — literally.

Through it all, I was able to get by unscathed and luckily winning the media division. Don’t ask me how; it’s still all a blur to me, but one thing is certain, the strength, durability, tactical ability, and toughness of Luminox really showed during the event,  which just proves why it is one of the most sought-after watches in the world.

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