Johnson’s Baby, Marian Rivera-Dantes show how to restore baby’s soap-damaged skin
MANILA, Philippines — Moms are heroes. No question. They will go to extraordinary lengths to make sure their family gets the best care they can provide.
But there is a battle, one that moms are tricked into thinking they have already won, where their baby’s precious soft skin is potentially harmed. Good thing moms can become supermoms by saving their baby’s soap-damaged skin and make it completely nourished with the help of JOHNSON’S®.
JOHNSON’S® showcased how moms can exactly achieve this recently at their JOHNSON’S® Supermoms’ Transformation event where they also introduced their new ambassadors: supermom Marian Rivera-Dantes and her precious Baby Zia.
“We grew up in a society where that squeaky dry feeling is the desired feeling after taking a bath. However, more than half of Filipino moms do not know that this actually means that their and their babies’ skin is already soap-damaged, and it is an unseen battle they are currently facing,” shared JOHNSON’S® Franchise Marketing Manager Bessie Campillo.
“As a company who has been at the helm of helping Filipino moms show the best kind of care they can give their babies, we at J&J (Johnson & Johnson ) Philippines are happy to introduce JOHNSON’S® Milk+Oats™—our best-ever variant that will help address the under-recognized problem of soap-damaged skin among babies, toddlers and even moms!”
In a study conducted by J&J, moms were asked to assess their babies’ skin health. Only 10 percent believed theirs had dry skin. But after diagnosis, they found out that 60 percent of their babies have clinically visible dry skin.
Clearly, most moms are being misled into believing their babies’ skin is in the pink of health. But the fact is the resulting after-bath squeaky feeling from using bar soap is already a clear indication of dry skin—even without visible flaking or roughness.
The transformative journey from soap-damaged skin to nourished skin
During the event, Dantes, together with the guests, undertook the Supermoms’ Transformation, a Z-shaped activity area designed to help participants go from being a regular mom to being a supermom.
In the first phase of the activity, participants were informed of the hazards posed by squeaky dry skin that is caused by bar soap. It was visualized by the rapid drop of moisture in the “healthy skinmeter”, with soap cast aside afterward.
Next, they were introduced to the super powers of milk and oats—two potent ingredients specifically formulated to restore soap-damaged skin to its healthy, moisturized state. Demonstrated through a fun ingredient-catching game, the healthy skin meter was immediately filled up by the power of Milk+Oats.
To provide solid scientific background on the effectiveness of oats on skin, Dr. Ma. Victoria Dizon informed guests of the gentle, skin-friendly and moisturizing properties of oats that are ideal for baby and mommy to use. To get a first-hand experience of the power of the new JOHNSON’S® Milk+Oats™ baby bath and lotion, guests applied the products on their skin, with the healthy skin meter instantaneously detecting the increase in moisture.
Finally, bedecked with several “super items” (armband, gloves and cape) collected from the previous areas, the last phase of the Supermoms’ Transformation saw guests become supermoms—transformed by the knowledge of harmful soap experience and the restorative power of Milk + Oats!
After completing her own transition into a supermom, Dantes congratulated all the moms for their super transformation and related her own eye-opening experiences in the world of motherhood.
The Supermoms’ Transformation journey was made more super with milkshake refreshments, oatmeal cookies and even a complete bath time set of JOHNSON’S® Milk+Oats™ that were given to the attendees to complete their experience of a healthy and nourished skin transformation.
#IbalikAngFeeling ng healthy skin
Dantes and JOHNSON’S® believe babies deserve only the best kind of care. This is why she and Baby Zia are the new faces of JOHNSON’S® Milk+Oats™ baby bath and lotion to help mothers—first-time or not—become the supermoms their babies deserve. Let the Super Skin Transformation begin, #IbalikAngFeeling ng healthy skin with JOHNSON’S® Milk+Oats™.
JOHNSON’S® Milk+Oats™ baby bath and baby lotion are now available in leading supermarkets, drug stores, and department stores nationwide for P100.75 and P168.25, for 200ml, respectively.
It is also available on ZALORA, Asia's leading online fashion destination. Visit www.zalora.com.ph/johnsons-ph to choose over 1,000 brands. Shop with ease as ZALORA offers 30-day free returns, speedy delivery as fast as 1 to 3 days in Metro Manila, and multiple payment methods including cash on delivery.
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