It’s shoe time with Stephen Curry

If you’re after function above all, but still want a shoe that’s exclusive, this is it!

When you talk about Under Armour, you always know that the brand puts a premium on performance enhancement. That has been a staple since it entered the market.

Did you know that in their headquarters, they have a workout area, which is so hardcore that you actually have to climb up and out of their gym? So you need to have the strength and energy to get out or you stay there permanently! This is fitness at its very best!

After much anticipation, Under Armour finally unveils Curry One in the Philippines, the first signature shoe of NBA superstar Stephen Curry, releasing only 100 limited pairs on the market.

The Curry One was launched worldwide last Feb.15 at UA.com and selected global trailers, and will be released in the Philippines on Feb. 28. It retails for P7,995. Visit selected Titan stores and the NBA flagship store in Glorietta. The soon-to-open Under Armour Brand House in UP Town Center will exclusively offer to the first 18 fans the chance to also have the Curry One.

The shoe was inspired by Stephen’s humble beginnings to being one of the premier NBA superstars. The shoe’s innovative features reflect Stephen’s style of play as the Curry One highlights its precise and sharp design lines, showcasing the advancement it has gone through that will benefit every performance.

With this big surprise, Curry One’s technology has been engineered with the best features that will surely be one of the reasons to be excited about. Two new innovations, Charged Cushioning and Anafoam, provide the most “unguardable” performance benefits that Curry’s game demands.

For ultimate advancement in energy, the shoe’s Charged Cushioning provides system absorption impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.

Another innovatiove feature of Curry One is its Anafoam, which is a combination of Eva foam and mesh to anatomically fit essential pressure points to support the foot during a game. Additional performance benefits of this feature include:

• An external heel counter that eliminates sliding and keeps your foot locked in place. 

• A midfoot TPU shank underfoot for maximum stability.

• A multi-directional herringbone outsole delivering superior traction and control.

• A padded mesh tongue with synthetic suede offering protection and increased breathability.

Since Curry One was inspired by Stephen’s journey on and off the court, each of its colorway tells its own story about him. The Curry One “Home” features a Royal upper with Taxi and White accents, while Curry One “Away” has a black upper with Taxi accents and a Camo print. The “Home” and “Away” represent his love for the Bay area, his team, and their fans.

Additions to the colorway collection are “The Underdog,” “Candy Reign,” and “Father to Son,” which tell their own unique stories that define Stephen as a husband, father, son, brother, and on-court game-changer.

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