WATCH: Magic comes alive in Duty Free’s latest TV commercial
MANILA, Philippines - There are shopping bags, then there are Duty Free shopping bags. Everyone knows that there’s something really special about Duty Free’s iconic yellow bag, particularly when it is filled with special items such as the dapper Johnnie Walker’s Spice Road, which can only be brought in Duty Free.
Since established, Duty Free has been giving shoppers an exciting and magical shopping experience. As Duty Free Philippines (DFP) Chief Operating Officer (COO) Enchong Formoso always says, “We’re in the business of making people happy. When you finally get the item you want, there’s that feeling of pure delight and magic – which is exactly what we wanted to capture in our new TV ad.”
Duty Free Sings a New Tune
For this year, the newest Duty Free TV Commercial includes a joyful jingle written and arranged by Jim Paredes. The song, “Masayang Magpasaya sa Duty Free,” perfectly encapsulates what Duty Free is about. Moreover, it conveys the excitement and happiness that families feel when shopping in Duty Free.
Shopperones: The Personalized Duty Free Bags
As the video starts, a family excitedly enters the Duty Free Fiesta Mall. From the moment they step in, the magic is evident as Duty Free’s iconic yellow shopping bags come alive and welcome them into the store. As the bags stride and glide all around, they leave a trail of pixie dust suggesting magic that’s about to unfold.
The family then meets their respective shopping guide bags or “shopperones” as DFP calls them. Each shopperone sports a distinct look: the dad’s shopperone has a cool fedora and aviator shades; the mom’s has pearls and a playful feather on top; the son’s bag has headphones; and the daughter’s has a cute ribbon.
The Moment of Pure Delight
In the TVC, every time a Duty Free shopper puts an item inside a bag, it emits a bright, warm glow together with pixie dust that radiates the happy faces of the shoppers. This moment of pure delight highlights the Duty Free experience. The ability to bring families together and make them happy is a role that Duty Free treasures more than anything.
