‘Sige’ Moms let their kids enjoy creative play
MANILA, Philippines - Mothers know what’s best for their children, but sometimes, they tend to hover over their kids and discourage them from engaging in activities that cause mess and disarray. As creative play is the natural means for children to educate themselves, it is important for moms to allow their little ones to be kids and boost their intellectual, emotional, and physical growth.
Breeze, the country’s leading detergent brand, empowers moms to help their kids reach their full potential through the “Sige Moms”campaign.
According to Gurufirm Corporation Child Development expert Tanya Velasco, who is also Breeze’s resident Sige Guru, children flourish when they are free to create, imagine, and explore during play. “As a Sige Mom, you have to let your child be. Give them the opportunity to play. The best playthings are the ones that you don’t buy, so let them play with sand, dirt, water, blocks, recyclable items and other materials.”
Sweet Navero says that as a working mom, she makes sure to devote enough time to her kids Alexis and Benice. “Time passes by so quickly. One moment, you’re running after them and the next, you’re sending them off to college,” she muses. “I want to make the most out of my kids’ childhood, a chance for us to learn and form special memories together, even if it means getting our clothes soiled.”
Join the Sige Mom Circle and take charge of your kids’ important learning and memories. Be part of the Sige Sabado Movement now and visit www.breeze.com.ph for more tips and advice from the Sige Guru.
