Ellesse brings Italian sports and lifestyle to Pinoys

Ellesse was at it again, but this time with a colorful weekend soiree!

Style and color came into play as Italian heritage brand Ellesse opened its latest branch at SM Mega Fashion Hall.

As the country’s latest retail hub for the best international fashion brands, SM Mega Fashion Hall served as the appropriate location for Ellesse’s latest branch.

A two-day event was held for the special launch last August 29 and 30, which was attended by people in media, celebrities, fashion insiders, and bloggers.

The launch, which capitalized on the use of “play” through the fun displays and the various activities that were prepared, was also meant to generate buzz for the new store location.

An Italian heritage sports and lifestyle brand that came to fame when it started outfitting A-list tennis stars as well as the jetset elite of the ’70s, Ellesse takes pride in its impeccable tailoring and sleek modern styling. As such, the event’s setup was made to look like a tennis court wherein fun games were made available for guests and shoppers who were able to score cool prizes from the brand.

In addition, free-flowing coffee was given out by Dolce Gusto, while other features of the event were created in such a way as to give off a distinct Italian vibe. Guests were also treated to a photo booth so they could have a souvenir of their Ellesse experience when they share event updates on Instagram with the hashtag #togetherweplayph. Their hashtagged Instagram photos could then be printed automatically. Thanks to to the creative team of Printster.

As it continues to keep in step with today’s trends, the brand makes sure to always inject just the right amount of youthful chic, without compromising comfort, with each new collection, always keeping a playful vibe alive.

From its classic line of Ellesse pique polos to its line of footwear, the brand is able to capture the vivacious Italian spirit very well through its attractive use of colors and styles that complement today’s active lifestyle.

Good job, Ellesse! Keep it up!

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