A toast to an ultra premium tequila

Celebrated athletes and entertainers sometimes translate their success into business ventures, and there are more than a few of them.

Michael Jordan has his Michael Jordan Cafe; David Beckham is putting up a sports team in Miami; boxer George Foreman has his “healthy grill”; Arnold Schwarzenegger, Bruce Willis, and Sylvester Stallone have their Planet Hollywood restaurants worldwide; and now, music legend Carlos Santana has Casa Noble Ultra Premium Tequila.

Casa Noble is critically acclaimed and acknowledged the world over as one of the finest ultra premium tequila brands. Beloved by lifestyle engagers and connoisseurs of fine spirits, it is widely sought after for its unique aroma, smooth taste, and distinctly satisfying velvety finish.

In fact, no less than American President Barrack Obama is one of its most avid aficionados.

Recently, Casa Noble introduced the newest member to its growing roster of movers and shakers — eventologist Tim Yap. An avid tequila enthusiast, this Supreme editor, TV celebrity host, and premier club owner shares the same passion, discerning taste, and quest for excellence.

The formal launch was held at Makati Shangri-La Manila’s Sage Restaurant and Bar, where the guests included Mexican Ambassador Julio Camarena, Israeli Ambassador Menashe Bar-on, Makati Shangri-La GM Alain Borgers, Shangri-La’s communications director Lesley Tan, Bernie Buenaseda of Radio Partners,  Atty. Mike Toledo, Jenni Epperson, Rajo Laurel, Trish Panlilio, J.R. Isaac, Philip Cu-Unjieng, Atom Henares, Claudine Trillo, Marco Lobregat, Chris Badiola, Richard Tiu, and VIP Fila girl Cris Albert.

As Edwin Francis Ong, president of Global Noble International Corporation, shared, “We are proud and honored to have Tim Yap as Casa Noble’s brand ambassador. Tim really knows his tequila and fully appreciates the tradition, the heritage, and passion for quality that the brand stands for. It goes without saying Tim really knows how to party and Casa Noble is his choice of tequila. And being a very premium brand, we have gone the extra mile by making it available online with free delivery right at your doorstep at gurkka.com.”

Our very own Tim Yap is now alongside names like Santana, Jordan, Stallone, and Schwarzenegger.... Fitting.

* * *

Follow me on twitter and Instagram @anthonysuntay.