Turning families from couch potatoes to fitness buffs
Philippine sports continues to flourish and one of the main reasons is the fact that more and more corporations are starting to realize that promoting their brands through sports is not only a viable alternative but is a must in helping the country in nation building.
Now, Devant has entered the picture as one of the new players that have seen this importance.
After an exhilarating race to the finish line, some lucky participants of the recent 2013 Active Health Run United Philippine Marathon (RUPM) and New Balance Power Run got to put their feet up for a change, and rested on the couch in front of the LEDTech TV for some refreshing downtime — a perfect way to relax and recharge.
Devant, one of Asia’s leading technology brands, partnered with Unilab Active Health and NewBalance to promote a healthy and active lifestyle.
They also created a lot of noise with their pop-up photo booth. Devant’s very own Instagrammy Awards enticed the sporties to show off their most awesome pose and get the chance to take home out-of-the-ordinary and much-talked-about speaker systems — Devant DV21 portable speakers. They had the runners posing with life-size standees of Boys Night Out’s Sam YG, Tony Toni, and Slick Rick. Photos were uploaded on Instagram with the hashtag #DevantInstagrammyAwards after smiling for the camera.
Unilab’s 2013 RUPM was held on October 6 at the SM Mall of Asia, where Devant parcelled up two units of 32-inch LEDTech TVs; while three 24-inch TV units were awarded to the jammy participants of New Balance Power Run, which happened last November at the Bonifacio Global City.
Devant may be offering cutting-edge home entertainment products that make the idea of turning the entire family into couch potatoes so tempting, but the brand also supports efforts at achieving health and fitness. Joining two of this year’s biggest, most exciting running events marks Devant’s efforts in encouraging an active lifestyle. Sporty fans of the brand can expect more surprises and rewards for living healthy in the coming year!
