Fruit Magic adopts slow juicing technology for consumer wellness

MANILA, Philippines - With Filipinos’ health and wellness in mind, a business partnership was forged recently between Korean slow juicer brand Hurom and innovative fruit juice cart brand Fruit Magic.

The partnership stands to further give Fruit Magic all the more reason to claim how its products can bolster its customers’ wellness. And using the pioneering slow juicer technology espoused by Hurom, this assures the buying public of a higher nutritive extract compared to what traditional juicers and blenders produce.

With the acquisition of the Hurom Slow Juicer, Fruit Magic’s natural juices in selected outlets now offer as much as 45 to 65 percent added nutritional value. Thus, every cup of Fruit Magic with the use of Hurom juicer churns out contains up to 90 to 95 percent nutritional value, according to Zinven International Corp. general manager Catherine Dy and Fruit Magic president Alan Escalona.

Escalona added, “There’s a big difference between juicing and blending. This is very important. Let’s start with blending—the most traditional one—when you blend, you basically mash the fruit, add ice, syrup, and then the fruit. The fiber is still there.”

He said that fruit or vegetable fiber of fruits or vegetables is not really digested. When it goes to the intestines, while being digested, a lot of those fibers still have nutrients locked in so I would say, 50-60 percent of the nutrients in the mashed/blended fruit is absorbed by the body.

Escalona admitted that Hurom is new to them but he is convinced of its superiority in terms of giving wellness value and thus, more for customers’ money. He revealed they were initially attracted to fast juicers because when people queue up for their juice, their cart attendants need to be able to quickly service each order. 

He knows as well that by using Hurom means being more cost-effective in the long run, where less fruit or vegetable is used but results in higher yield, which also means more savings for them.

“Sometimes, it’s also fun being a bit slow because some people really like to see how his juice is prepared before he drinks it,” Escalona said that he’ll just double the amount of Hurom juicers in his carts. “We know that technology is important and if you don’t adapt the proper technology, you’ll get left behind. With this ever-changing and growing market, you have to go with the most innovative technology, and we saw that in Hurom. This is a new product for the 21st Century and Hurom has already established credibility as a brand, and we know that a lot of customers expressed satisfaction with this product, that’s why we are using it now.”

Hurom Slow Juicer is available at Rustan’s, S & R, The Landmark, Shopwise, NumaCare, Home Shopping TV, and is distributed in the Philippines by Zinven International Corp.

For information, call 926-7782 and 86 or visit www.hurom-slowjuicer.com.