Globe Telecom, Generika Drugstore partner for easy reloading
MANILA, Philippines - Globe Telecom partners with Generika Drugstore, one of the fast-growing drugstore chains selling quality affordable generic medicines in the country, to enable customers who are buying medicines to also reload their Globe or TM prepaid phones via point-of-sale (POS) technology at any Generika checkout counters nationwide.
With the tie-up, customers buying medicine will also be able to buy Globe or TM prepaid load in any of the checkout counters of the 260 branches of Generika Drugstore nationwide. Load bought by customers at the counter will be instantly credited to their Globe or TM accounts upon payment. Customers also get instant confirmation of their transaction via text, with the receipt as additional proof of purchase.
“The partnership marks another first for Globe as we integrate our prepaid mobile reloading into the sales system of a major chain — this time, with a fast-growing drugstore chain selling affordable generic medicines in the country,” says Ramon Matriano, Consumer Sales Group head of Globe.
“The partnership with Generika Drugstore for POS reloading further cements our leadership in providing alternative prepaid reloading options to serve as many customers as possible. Last year, is a banner year for us as we had several milestone POS partnerships — with a national hypermarket chain, premium supermarket chain, and large convenience store chain,” adds Matriano.
“We are very pleased with this new value-added service that we are offering to our customers in partnership with Globe. One of our primary goals is to provide our customers the opportunity to maximize their visit to our drugstore — to be able to buy medicines and even load under one roof,” says Julien Bello, vice president of Generika Franchising Services Corporation.
Generika Drugstore customers can buy a minimum of P15 prepaid load via POS. To purchase prepaid load, a customer simply needs to give his/her mobile number to the cashier at the checkout counter and indicate the desired amount of load to buy. The service provides instant virtual credit upon payment. The customers also get instant confirmation of his/her transaction via text, with the receipt as additional proof of purchase.
Globe has continually improved its product offers for its prepaid subscribers, ending 2011 with over 30 million subscribers. Globe Prepaid and TM closed the year with total subscribers of 15.5 million and 13.1 million, 12-percent and 13-percent higher than 2010 levels, respectively. Growth was driven by affordable and all-you-can inter and intra-network call and text services such as SuperUnliAllTxt25, SuperAllTxt20, and SuperUnli.
On the other hand, Generika is poised to open at least 100 additional stores nationwide over the next eight months, a pace that would bring the total number of operational stores to almost 400 by the end of 2012.
