Supermom: A family's source of strength and joy

MANILA, Philippines - Mothers have always been a great source of strength for the family. From sunup to sundown, her energy is amazing: helping kids with homework and projects, cleaning the house, doing the laundry, preparing snacks and school baon, planning for meals, and putting kids to sleep. Indeed, nothing compares to the tremendous outpour of support that she gives.

This tireless act of caring for the family makes mothers extraordinary individuals. As politician-actress and Bear Brand brand ambassador Vilma Santos-Recto would say, “90 percent ng pag-aalaga nanggagaling sa nanay.” Indeed, a big part of child rearing has to do with the way moms bring up their kids. Such a huge role calls for something equally compelling; something that will support her and give her an extra arm in caring for the family.

The Laki Sa Gatas nutrition education advocacy supports moms by giving them something that they will nurture forever — the gift of knowledge in nutrition, which will be precious not only for them, but also for their families. The Laki sa Gatas nutrition education advocacy is a dedicated group that tours public schools all over the country to educate parents and schoolchildren about proper nutrition. Since its beginnings in 2006, it has successfully reached over one million mothers and 4,020 schools nationwide, teaching them healthy and affordable ways of nourishing their families. Making the right food choices, preparing well-balanced meals, and opting for more nutritious yet more affordable dishes are thoroughly explained in sessions conducted by a certified nutritionist, as well as through fun activities for kids. 

The program empowers all mothers by helping them protect their kids from one of the country’s most common health problems: malnutrition.

“Sustainability is the key when it comes to good nutrition, since education and awareness are tools that will always stay with them,” says Jasmin Estacio, consumer marketing manager for Bear Brand powdered milk drink. “It is definitely an honor to be part of a program catering to moms who will always be every family’s source of strength and joy.”