FitFlop steps up the fun in fitness
MANILA, Philippines - Regardless of age and ability, walking is undoubtedly one of the most enjoyable ways to keep fab and in tip-top shape and just recently, a means to find new and lasting friendships. FitFlop, the world’s leading and award-winning wellness footwear brand, stepped up the fun in fitness with its recent fun walk event at the Seaside, SM Mall of Asia.
With FitFlop online fans from all over, the fun walk served as the perfect chance to meet, greet, and interact with co-members. With participants provided with exclusive FitFlop shirts, the grounds of Seaside Mall of Asia also served as virtual cat walk for the fans as they did their fitness regimen wearing their favorite FitFlop footwear, which ranged from the classic Walkstar to the latest Frou High Summer designs.
Joining them in their early morning walk was the team at FitFlop Philippines led by brand manager Melody Nubla.
According to Nubla, the fun walk is deemed a successful event not just because of the fans’ strong show of support for the brand, but more because of how it connected and fostered friendship among fellow fans who share many common interests. “Our fan page FitFlop Philippines went beyond being just a typical fan page. It has established friendships and good relationships among its members.”
“For our part, we actively interact with our customers, keeping them up-to-date with all the latest happenings and promotions. Fans are free to share their insights, post pictures, and interact with other fans,” she adds.
Famous for its superb toning advantage and muscle workout, FitFlop footwear is built with the revolutionary Microwobbleboard midsole — a technology that provides maximum support and ease to fitness while walking. FitFlop was recently given the prestigious Drapers Footwear Brand of the Year Award for 2011, edging out behemoth runner-up brands like UGG Australia, as well as niche brands Fly London and Melissa.
FitFlop is exclusively distributed by the Primer Group of Companies. For list of authorized dealers, visit its fan page at facebook.com/FitflopPhilippines.
